Buyers and sellers have widely different views on the data available for streaming campaigns and the effectiveness of programmatic and direct targeting, a new Conviva study finds. More than half … Read the whole story
YouTube was the subject of heated criticism when it allowed then-President Trump to buy the masthead ad slot for three days during the 2020 … Read the whole story
Disney CEO Bob Chapek also said Disney has no plans to break up Disney+ into specific content "brands" such as Marvel, "Star Wars," or … Read the whole story
Disney has secured around $2 billion for its traditional upfront deal-making for its ABC Television Network. Boosted by a strong, resurgent national TV marketplace … Read the whole story
"Advertisers are trying to find reach wherever they can find it. Reach is increasingly difficult to find. If you have reach, you have a … Read the whole story
Big movies will still draw big-ticket sales "but windows will likely be shorter," and some people will opt to go to cinemas while others … Read the whole story
Tremor is "rapidly growing its top-line and bottom line" and is priced cheaply, writes one analyst, adding that the technological transition away from cookies … Read the whole story
Both IPG Mediabrands' Magna and GroupM's Business Intelligence units have doubled their estimates for U.S. ad growth this year vs. what they estimated in … Read the whole story
In an order issued Monday, the Supreme Court has given LinkedIn another opportunity to prove it's entitled to prevent analytics company hiQ Analytics from … Read the whole story
Twitter says Texas Attorney General Ken Paxton's "explicitly retaliatory" probe of editorial decisions is causing irreparable harm to the company. Read the whole story
The ACLU, Mozilla and other groups say the FCC "remains below full capacity, which is incompatible with the goal of delivering open, affordable and … Read the whole story
The agency will use the U.S. television data to inform client decisions on TV rights, branded content initiatives and other marketing opportunities. Read the whole story
Roger Waters, speaking at a forum supporting WikiLeaks founder Julian Assange, said the Facebook CEO offered him a "huge" amount of money to use … Read the whole story
Amazon says less than 1% of reviews are fake, according to a study by CHEQ and the University of Baltimore. Amazon analyzes 10 million … Read the whole story
It's the first estimate in nearly two decades of the monetary value of underage alcohol consumption, and first ever to attribute such drinking to … Read the whole story
Invisibly claims people will be able to earn $1,000 from licensing and use of their data. Read the whole story
There are profitable options, such as offering a completely different video packaging product. Read the whole story
Newsletter publishers can offer paid newsletter subscriptions to their audiences, thanks to Twitter's acquisition of Revue. Read the whole story