by Joe Mandese
U.S. ad spending continued to rebound in May, according to a new, enriched database from Standard Media Index. The data -- derived from SMI's … Read the whole story
by Karlene Lukovitz
Cable and broadcast still command 64% of viewing time on TV screens, but streaming is up from 20% last year, and could reach 33% … Read the whole story
by Wayne Friedman
Streaming has a 26% share for total day usage of TV for viewers 2 and up, with broadcast at 25%. But streaming "ad-supported" platforms … Read the whole story
by Karlene Lukovitz
ByteDance, which owns several large social media platforms, saw revenues jump 111% and operating profits rise 93%. It also claims to have 1.9 billion … Read the whole story
by Joe Mandese
In a change that could have profound implications for media planning and buying, more Americans plan to spend more time outside and less time … Read the whole story
by Wendy Davis
Siding against Google, a federal appellate court has revived shareholders' claims that the company violated securities laws by failing to disclose a data breach … Read the whole story
by Karlene Lukovitz
"The Beatles: Get Back," from director Peter Jackson, was to be a film set for launch this August; now, it's a three-part, six-hour series … Read the whole story
by Ray Schultz
The automotive newsletter sector saw a 105% increase in programmatic spend during the pandemic as demand for cars grew, LiveIntent reports. Read the whole story
by Steve McClellan
The initiative developed late last year is called the "Underrepresented Voices Exchange Traded Deal" a collection of ad impressions that run solely on some … Read the whole story
-
by Laurie Sullivan
While online shopping has changed, so have consumer expectations. They want more. Read the whole story
by Amy Corr
Dagger produced a pro bono video for The A Pledge, asking Atlanta agencies to make agency diversity a priority. OKRP created a program with … Read the whole story
by Wayne Friedman
This year, media agency executives report strong pricing, up 20% or more. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
My hope is that the user ad controls are just a first step, and that over time Facebook will truly put the advertising under … Read the whole story
by Steve McClellan
Victoria Potter has joined as Global Assurance Director and will report to PJ Leary, CEO of ID Comms Assurance. Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank's removal as Geopath president, as a "monumental PR screw-up." Read the whole story
COMMENTARY
by
The world's media capital isn't immune to the problems facing local news outlets. Read the whole story