Some startling new research from GroupM's Wavemaker unit reveals that the erosion of brand equity becomes much more exaggerated when consumers' "path to purchase" takes place online vs. the physical … Read the whole story
In the two weeks following The Roku Channel's debut of some of the original content it acquired from Quibi, more unique accounts streamed the … Read the whole story
Controversy over fictionalized elements in "The Crown" set off complaints that streamers are virtually unregulated in the U.K., while broadcast operators are subject to … Read the whole story
The ANA report was a wake-up call for marketers, some of whom were not paying close attention to their media agency relationships. Now the … Read the whole story
U.S. consumers are ready to make up for shopping time lost due to the pandemic. Data released this week from several companies shows a … Read the whole story
"The events of 2020 and 2021 have elevated the role of brands," P&G's Marc Pritchard asserts. Read the whole story
Comcast Advertising's Larry Allen and Hasan Rahim of Altice's a4 advertising arm shed a bit more light on why several cable and satellite TV … Read the whole story
The mistake has prompted much humor on the internet. And guess who's to blame? Read the whole story
Google is developing an alternative to the industry standard for classifying skin tones. Technology researchers and dermatologists say today's process does not access whether … Read the whole story
VTDigger's new CRO Jim Lehnhoff saw gaps in the site's programmatic strategy and brought in Hashtag Labs to help. Read the whole story
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and California over its tracking technology, which enables online retailers to send mail to … Read the whole story
As part of its International Small Business Week, Google turns its focus on making it easy to run ads and connect with consumers across … Read the whole story
"Boost Mobile has failed to provide proper support for the use of the 'unlimited data' claim as reasonable consumers understand that term," the BBB … Read the whole story
Media brands including Disney, The New York Times, Netflix, Fox News, MSNBC and The Washington Post, Twitter and CNN, are among America's "most patriotic," … Read the whole story
"We had to disrupt the economics of cybercrime," said HUMAN CEO Tamer Hassan. "It's an economic problem measured by the cost of fraud." Read the whole story
Experts say Apple's new iOS protections will change the way email senders operate. Read the whole story
PHD's Mark Holden and marketing consultant Mark Ritson discussed the possibility at a Cannes Lions virtual session this morning. Read the whole story
Research says only around 30% of traditional pay TV subscribers watch sports. Read the whole story