Mobile Insider
Two out of three marketers surveyed boosted mobile marketing budgets over the past year, due at least partly to the acceleration of ecommerce. Read the whole story
Google has extended its deadline to deprecate third-party cookies in its Chrome web browser until late 2023, from the original Jan. 2022 date, and … Read the whole story
CEO Brian Roberts is also reportedly prepared to increase spending on content for Peacock significantly to accelerate its subscriptions growth. Read the whole story
Buyers using the Invest TV platform to build linear campaign proposals can now activate unified audiences across all major television networks, and use those … Read the whole story
Tanya Giles will oversee and execute programming strategy for global content across Paramount+ and Pluto TV,. reporting to Tom Ryan, president and CEO, ViacomCBS … Read the whole story
dotStrategy, which operates the ".buzz" domain registry, isn't entitled to class-action status in a lawsuit against Facebook over ad clicks from fake accounts, a … Read the whole story
Apple, which famously doesn't allow sideloading, says in its new report that doing so "would degrade the security of the iOS platform and expose … Read the whole story
Tubi is the latest publisher to use The Trade Desk's audience identity solution. Read the whole story
Target says it has already designed a number of its owned brands to feature sustainably sourced or recycled materials, like All in Motion activewear. Read the whole story
According to leaders who addressed the issue earlier this week at Cannes, they're going to give it their best shot. Read the whole story
Experts say there's a lot at stake, and are concerned that AI systems will be used in ways that affect people's livelihoods and well-being … Read the whole story
Love, in-game concerts and an Olympic bid turned climate change call to action were among the Lions Grand Prix winners at Cannes. Read the whole story
Integral Ad Science has joined a growing list of ad-tech companies filing to become publicly listed or complete their public listings by filing an … Read the whole story
As today's Lions for sports illustrate, the past 18 months have reversed the roles between brands and sports. Read the whole story
Kimberly Jones, appointed President & CEO of Butler/Till in 2020, will serve as President & CEO of the combined agency, which has a staff … Read the whole story
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Most shoppers click on product suggestions in email and other channels, and a majority purchase, Lucidworks reports. Read the whole story
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Digital is on the rise, but traditional still offers strategic advantages to level up media plans. Read the whole story
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The common characteristic among top publications: Their paywalls work to bring readers into the purchase funnel. Read the whole story
