RTBlog
After spending last week covering the Cannes Lions awards, I can tell you one of the festival's biggest winners went unannounced: the COVID-19 pandemic. Read the whole story
"The debut this weekend has really ignited the domestic box office and set it on a tremendous path for the rest of the year," … Read the whole story
As of July, the streamer will begin billing the first wave of consumers who were offered a free year of Apple TV+ with the … Read the whole story
Siding against Facebook, the Texas Supreme Court said Friday that the company must face a claim that it facilitated sex trafficking. Read the whole story
The research will rely on IBM's open-source AI technology and use campaign performance data from the Ad Council, IBM's initial partner. Read the whole story
"It's been easy for marketers to pivot away and chase these types of buying and optimization strategies that targeting and retargeting affords," said Bryon … Read the whole story
- COMMENTARY
Content quality is crucial, but other factors are just as important in prioritizing spend in the new arena of ad-supported VOD services. Read the whole story
SPACs -- special purpose acquisition companies -- are becoming increasingly popular as the ad industry continues to see an uptick in IPOs. Read the whole story
- COMMENTARY
Almost all brands say scaling their email is a priority in 2021, LiveIntent reports. Read the whole story
A federal judge in Colorado has refused to order Republican Rep. Lauren Boebert to unblock a former state lawmaker on Twitter. Read the whole story
The solution is expected to be of particular interest to pay-TV operators outside of the U.S. and Europe that are starting to seek revenue … Read the whole story
COMMENTARYRTB House has been testing Google's Privacy Sandbox tools, including Federated Learning of Cohorts, and didn't learn about the rollout delay in 2023 until … Read the whole story
A special edition of the Edelman Trust Barometer created for and released during this week's Cannes Lions festival reveals consumer trust in brands is … Read the whole story
Babylon Bee CEO Seth Dillon said the site is "moving on to an email service provider that doesn't make these 'mistakes.'" Read the whole story
The award capped a big week for FCB that included capturing Healthcare Network of the Year for FCB Health Network and Healthcare Agency of … Read the whole story
COMMENTARYLast year, audio became more important for brand identity and customer experience because of COVID-19. Read the whole story
- COMMENTARY
I have felt very sorry for Olympic athletes during the pandemic, as many sports attract a mass audience only every four years. Read the whole story
- COMMENTARY
Success depends on three important factors -- including data-driven planning. Read the whole story
Images of smiles and mouths were at an all-time high when the U.S. declared a public-health emergency in February 2020. As of this summer, … Read the whole story
