Netflix spent $15.1 billion, but that would be topped by a combined WarnerMedia Discovery entity at $20.8 billion, reports Purely Streamonomics -- which projects that global content spend will hit … Read the whole story
"The existence of market power is at the heart of any monopolization claim," U.S .District Court Judge James Boasberg wrote Monday. "The FTC's Complaint … Read the whole story
The ARF Monday unveiled its first commercial research product, an annual syndicated study benchmarking how Americans share digital devices and accounts, and it is … Read the whole story
The new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale reach and frequency across the two types of addressable inventory, says the company. Read the whole story
The approval should be good for four years, but the EU Commission warned it will revoke that if it discerns problems threatening EU citizens' … Read the whole story
IAB Tech Lab announced Tuesday the release of an automated service for publishers that allows them to validate authorized sellers of their inventory by … Read the whole story
Amazon said the deal for a Christmas-themed action flick, "Red One," could also "reach beyond entertainment across multiple industries and businesses." Read the whole story
Key to future gains will be the return of expected big exclusive franchise movies, the biggest driver of the domestic box office. Read the whole story
Most media accounts serviced outside of Publicis Media within the broader Groupe will now report to Lou Rossi. Those accounts are at the Groupe's … Read the whole story
A federal judge has dismissed a class-action complaint by content creators who accuse the company of violating civil rights laws by allegedly restricting or … Read the whole story
CTV ad spending in the U.S. is projected to hit nearly $21 billion this year, and will grow at an annual rate of about … Read the whole story
Mozilla is taking a slightly different privacy approach from Apple, Google, and Microsoft and on Friday launched a data-sharing platform and plugin. The company … Read the whole story
Cinema ad network National CineMedia continues its diversification outside of movie theaters, syndicating a version of its "Noovie" pre-show on digital out-of-home screens on … Read the whole story
Havas Media Group today announced a new role overseeing "ethical media" partnerships and has tapped agency programmatic media veteran Ben Downing to run it. Read the whole story
Developers often are unaware of the bias their models have, and may not have the knowledge to identify what is appropriate. Read the whole story
Heide Gardner has been with the holding company since 2003 and currently serves as senior vice president, Chief Diversity and Inclusion Officer. Read the whole story
Social proof is a more important factor for the most-affected consumers than those least affected, The University of Georgia and Worthix report. Read the whole story
For one, ask "Does our brand strategy reflect our business strategy?" Read the whole story