Social Media Insider
Publicly traded influencer marketing and media firm says it has surpassed 300 million total followers in aggregate global social media reach. Read the whole story
ViacomCBS is estimated to have taken in gains similar to other TV network companies closing upfront deals earlier this month in the 20% or … Read the whole story
Facebook on Tuesday sued four Vietnamese residents who allegedly ran an ad-fraud scheme that took control of accounts of users who worked at ad … Read the whole story
Asked about intent to cancel, 39% cited Showtime, while HBO Max and Netflix were at just 11% and 12%. Read the whole story
Just as important, a significant percentage of consumers are coming back to experience live marketing experiences. Read the whole story
Total prime-time viewing among cable TV news networks fell 38% in the second three months of this year to a collective 4.57 million average … Read the whole story
The Supreme Court will consider whether a Texas city's restrictions on digital billboards runs afoul of the First Amendment. Read the whole story
Sarah Personette will oversee emerging businesses, global ad sales, content partnerships and revenue operations as Twitter pushes to double its revenue by year-end 2023. Read the whole story
Cruise and airline spending is down 58% in 2021 compared to 2019, per MediaRadar. Read the whole story
More than half of Americans have observed a rise in fake and/or "toxic" user-generated content on social media since the COVID-19 pandemic began in … Read the whole story
TBWA\London has tapped Larissa Vince as the agency’s new CEO, following the announcement that Sara Tate will leave the agency at the end of … Read the whole story
The data ends up in the hands of companies in China, Russia, the United Arab Emirates, and elsewhere and can include location and browsing … Read the whole story
- COMMENTARY
Did that ad improve the way you measure targeting? Catalina today announced its technology has become interoperable with Verizon Media ConnectID. Read the whole story
- COMMENTARY
Consumers are wary of newer technologies. They want free delivery above all, Euromonitor International and the National Retail Federation report. Read the whole story
- COMMENTARY
The pursuit of clean, useful, meaningful data to drive smarter optimizations has found an unlikely hero: search insights. Read the whole story
- COMMENTARY
It's got March Madness and the NBA. But the "NFL Sunday Ticket" contract with DirecTV runs out next year. Read the whole story
- COMMENTARY
Our brains have no evolved mechanisms that deal with new concepts like data privacy. Read the whole story
- COMMENTARY
Gen Z is pushing brands to dispense with the BS, and help them course-correct the imperiled planet they and their children will inherit. Read the whole story
