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by Steve McClellan
The firm now says it expects global advertising to grow by 10.4% to $634 billion while U.S. spending is expected to jump more than … Read the whole story
by Joe Mandese
Mediaocean, one of the major media-buying processing system providers used by Madison Avenue, has agreed to acquire Flashtalking, an innovative independent digital ad server … Read the whole story
by Wayne Friedman
For the entire 2021, one estimate projected Roku to amassed $902 million in total advertising revenue, according to MoffettNathanson Research. Read the whole story
by Karlene Lukovitz
Disney is betting that a $1-per-month increase won't hinder its goal of investing in more sports streaming and archive rights so as to drive … Read the whole story
by Karlene Lukovitz
TikTok hopes to speed the removal of harmful content by applying automation where it is more efficient than humans. Meanwhile, Facebook and Twitter are … Read the whole story
by Wendy Davis
Google's plan to deprecate cookies set by ad-tech companies raises competitive concerns, group Digital Content Next tells U.K. authorities. Read the whole story
by Laurie Sullivan
The Facebook Audience Size Report for July 2021 offers a view into how Facebook audience segments have changed over time, including a specific focus … Read the whole story
by Wendy Davis
Ken Paxton has unblocked critics on Twitter, and has agreed that he won't again block people from his account based on their political views. Read the whole story
by Joe Mandese
The accreditation provides an objective stamp-of-approval for content-level brand safety, raising the bar for the entire industry. Read the whole story
by Amy Corr
Ads, created by Humanaut, include two versions. Many networks rejected creative with the word poop -- you know, that thing we all do. Read the whole story
by Wendy Davis
Data harvesting presents a "grave threat to privacy," LinkedIn argues in its latest attempt to prevent hiQ from scraping information about users. Read the whole story
by Ray Schultz
Email security standard allows users to display their brand logos next to authenticated emails. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Streaming and Amazon's purchase of MGM are harbingers of the future. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Many shoppers feel better overall, and 48% plan to spend more this summer than they did last year, Avionos reports. Read the whole story
COMMENTARY
by Jay Salyers
Agencies can operationalize highly complex processes that stretch employees' capacities, like analyzing 20+ campaign parameters in real time. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer's … Read the whole story
COMMENTARY
by Rebecca Hawkins
User-generated content (UGC) captures an authentic intimacy no other creative format can match. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"eBay doesn't buy or sell baseball cards," said Nick Jordan, founder and CEO of Narrative. "They provide a software platform to complete the transaction." Read the whole story