A Samsung Ads analysis of data from its 45-million-plus U.S. smart TVs and third-party data shows that allocating at least 40% of TV budgets to AVOD and the rest to … Read the whole story
The firm now says it expects global advertising to grow by 10.4% to $634 billion while U.S. spending is expected to jump more than … Read the whole story
Mediaocean, one of the major media-buying processing system providers used by Madison Avenue, has agreed to acquire Flashtalking, an innovative independent digital ad server … Read the whole story
For the entire 2021, one estimate projected Roku to amassed $902 million in total advertising revenue, according to MoffettNathanson Research. Read the whole story
Disney is betting that a $1-per-month increase won't hinder its goal of investing in more sports streaming and archive rights so as to drive … Read the whole story
TikTok hopes to speed the removal of harmful content by applying automation where it is more efficient than humans. Meanwhile, Facebook and Twitter are … Read the whole story
Google's plan to deprecate cookies set by ad-tech companies raises competitive concerns, group Digital Content Next tells U.K. authorities. Read the whole story
The Facebook Audience Size Report for July 2021 offers a view into how Facebook audience segments have changed over time, including a specific focus … Read the whole story
Ken Paxton has unblocked critics on Twitter, and has agreed that he won't again block people from his account based on their political views. Read the whole story
The accreditation provides an objective stamp-of-approval for content-level brand safety, raising the bar for the entire industry. Read the whole story
Ads, created by Humanaut, include two versions. Many networks rejected creative with the word poop -- you know, that thing we all do. Read the whole story
Data harvesting presents a "grave threat to privacy," LinkedIn argues in its latest attempt to prevent hiQ from scraping information about users. Read the whole story
Email security standard allows users to display their brand logos next to authenticated emails. Read the whole story
Streaming and Amazon's purchase of MGM are harbingers of the future. Read the whole story
Many shoppers feel better overall, and 48% plan to spend more this summer than they did last year, Avionos reports. Read the whole story
Agencies can operationalize highly complex processes that stretch employees' capacities, like analyzing 20+ campaign parameters in real time. Read the whole story
Centro this week plans to release what it calls a privacy-friendly, cookieless targeting engine that automatically recommends contextual targeting categories based on a marketer's … Read the whole story
User-generated content (UGC) captures an authentic intimacy no other creative format can match. Read the whole story
"eBay doesn't buy or sell baseball cards," said Nick Jordan, founder and CEO of Narrative. "They provide a software platform to complete the transaction." Read the whole story