With both companies pushing to expand their respective streaming services outside the U.S. to compete with Netflix, Disney+, Comcast's Brian Roberts and ViacomCBS's Shari … Read the whole story

The expansion also was led more by smaller advertisers than the biggest, as the top 10 ad categories grew at only about a third … Read the whole story

Compulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesday plans to announce its transition into a stand-alone omnichannel marTech and managed … Read the whole story

The deal will enable Tinuiti to reintroduce its OTT division as Streaming+, offering scalable, targetable, data-driven optimization across OTT, linear TV, streaming TV and … Read the whole story

Three out of four businesses that received warning letters for failure to comply with California's broad privacy law cured the violations within 30 days, … Read the whole story

Company CEO John Wren predicted that the company would return to sustained "GDP-plus" growth in the future after the global economy has fully recovered … Read the whole story

Thanks to highly contested state and local races for the U.S. Senate, house and governor seats, the 2022 U.S. political advertising cycle will approach … Read the whole story

Publishers of video content can now use the SeekToAction markup language to identify key moments that allow searchers to navigate directly to certain video … Read the whole story

Small business owners said marketing helped them survive -- and email was a part of it, CallRail reports. Read the whole story

Taboola, which powers recommendations, on Monday released numbers reflecting the significant adoption of its News product, which can be integrated into the mobile carrier's … Read the whole story

Many of the ad industry's biggest media suppliers increasingly are deemed a "priority buy" by U.S. ad executives, according to findings of a new … Read the whole story

Email outage newsletters are also being tweaked to include "structured information such as key issue details, the status of the affected services, and a … Read the whole story

The deal, which is likely to close in first-half 2022, gives publishers and media companies a stronger way to communicate with brands as they … Read the whole story

There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report. Read the whole story