A consumer voice-profiling industry likely was inevitable given the number of "listening" devices in everyone's hands or pockets. Read the whole story
The self-regulatory group Network Advertising Initiative on Thursday unveiled a new mechanism for consumers to opt out of receiving targeted ads based on hashed … Read the whole story
Two-thirds of the world has enacted legislation to protect consumer data privacy, but at least half of the jurisdictions have not mandated some form … Read the whole story
If confirmed by the Senate, Kanter will lead the federal government's antitrust lawsuit against Google, which accuses the company of illegally monopolizing the search … Read the whole story
Lee will develop a "first-party data strategy" and set a "new standard" for NBCU's consumer identity management. Read the whole story
Ad-ID identifies an advertising asset in any format, across any platform -- to enable tracking, placement, optimization and measurement at a creative level. Read the whole story
Twitter this morning announced it is beginning a brand safety audit process with industry ratings watchdog, the Media Rating Council (MRC). Read the whole story
Google search advocate Daniel Waisberg categorizes various types of website organic traffic declines and explains the concept in a post. Read the whole story
Place Exchange, a SSP for selling digital out-of-home media programmatically, is spinning off from Intersection, an out-of-home media company with ambitious plans to develop … Read the whole story
Google began rolling out new tools in the U.S. on Wednesday to link deal-seeking consumers with businesses looking to promote their products. Read the whole story
As marketers look toward the brave world of CTV advertising, they can bring lessons from their digital ad experiences -- particularly in the area … Read the whole story
The gains for digital-native newsrooms weren't enough to offset the steep declines in newspaper employment, which plunged 57% to about 30,000 from 2008 to … Read the whole story