by Karlene Lukovitz
At 16.7 million U.S. viewers, per preliminary NBC data, it's the lowest since the 1988 Seoul games opener -- although still the most-watched stand-alone … Read the whole story
by Karlene Lukovitz
The forecast calls for online video growth and performance-led ecommerce advertising to add $40 billion, or 11.2%, to global ad spend, for a total … Read the whole story
by Joe Mandese
Publicis Media unit Zenith quadruples U.S., doubles worldwide growth estimates for 2021. Read the whole story
by Laurie Sullivan
Google released the detailed timeline for its Privacy Sandbox, including the timing on the company's rollout of FLoC and Fledge. The information was posted … Read the whole story
by Wayne Friedman
NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million vs. 2020 for the live-program-plus-same-day metric, but was down 35% from 2019. Read the whole story
by Wendy Davis
The FTC was granted an additional three weeks to reformulate its antitrust complaint against Facebook. Read the whole story
by Wayne Friedman
Boosting its claim of Nielsen undercounting beginning in 2020, the VAB points to data from iSpot.tv showing a number of different viewership metrics grew … Read the whole story
by Joe Mandese
Only 14% of ad execs believe the industry's standard for handling media payment risk -- so-called "sequential liability" -- is the way to handle … Read the whole story
by Karlene Lukovitz
Global household penetration is forecast to hit 51% by 2026. Read the whole story
by Steve McClellan
The former Dentsu International Americas CEO succeeds Sambra Natarajan who will now focus on a role at Amobee parent company Singtel. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Converting audience traffic into sales is, perhaps, the biggest challenge facing marketers today. Read the whole story
by Laurie Sullivan
Outbrain made 8 million shares available in its IPO. If it sells all for $20 each it will raise $160 million. The offering is … Read the whole story
by Wendy Davis
Children's Health Defense, an organization founded by vaccine critic Robert F. Kennedy, Jr., is aiming to revive a lawsuit claiming its free speech rights … Read the whole story
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by Ray Schultz
Credit Agricole is first, and Facebook second among the 25 most victimized companies. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
DuckDuckGo offers an anti-tracking service, but a report says that tool, and Apple's iOS 15, allow link-click tracking. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Former CBS television network president Elizabeth Tumulty and several other key execs join the board of directors to help reduce bias and improve reliability … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It's worth discussing how recent events have informed and continue to inform a new "manual" for scaled event sponsorships. Read the whole story
COMMENTARY
by Kim Lawton
Brands can't inspire long-term loyalty if they don't know their audience members' interests and motivations. Read the whole story