Surprisingly, mobile phones and desktops generated larger shares of streaming time than connected TV devices. Read the whole story
The company's "cookieless" approach expands efforts to "reduce reliance on a single third-party provider." Read the whole story
Events including swimming, women's gymnastics, and the triathlon drove a 61% ratings gain from Friday through Sunday. Read the whole story
The capability was developed in conjunction with Experian, InfoSum and LiveRamp. Read the whole story
Second quarter financial results surprised many on Wall Street, with growth of 41% -- much more than the 27% forecast from investment banking firm … Read the whole story
So far, there are many more TV commercials -- almost double -- at 3,982 airings of ads, versus 2,169 for the 2016 Rio games. Read the whole story
The initiative, launched in April, aims to support the application of audience data across advanced TV. Read the whole story
Texas Attorney General Ken Paxton's probe of Twitter's editorial decisions "inflicted injury from the moment it was announced," a coalition of civil rights groups … Read the whole story
For the first time, more than half of B2B marketers' digital spend will focus on phones and tablets vs. non-mobile devices such as laptops … Read the whole story
The spam-blocking tool, announced two years ago, enables users to block other users with no admin control. Read the whole story
"In the United States, privacy laws cannot ban the collection, analysis, or subsequent disclosure of information that is already in public view without conflicting … Read the whole story
Following the completion of the merger-expected next month, the combined company will be renamed Stagwell Inc. Read the whole story
Against tough comparisons to the year-ago pandemic period -- when virtually all at-home media took off -- all video-game revenue inched up just 2% … Read the whole story
In the new role, Fields will oversee several business units and functions including business development, Horizon Media Canada and Horizon's multicultural practice among others. Read the whole story
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. … Read the whole story
"We're on the verge of having platforms and companies so powerful and so influential in the political process that they're ungovernable," Nobel Prize-winning economist … Read the whole story
Email is rated both as the favored channel and the most effective in 2021, engineering.com reports. Read the whole story
Looking at vaccine hesitancy among QSR customers, Panera, Starbucks and Pizza Hut customers top the list when it comes to vaccine readiness, Read the whole story
For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. Read the whole story