by Karlene Lukovitz
This year's upfront saw Discovery realize record-breaking revenue on price increases in the high teens, despite cable ratings declines. More available inventory due to … Read the whole story
by Joe Mandese
Online streaming's share of the U.S. TV/video viewing population has expanded 1,200% since the "early 2010s," according to a soon-to-be-released estimate from a forthcoming … Read the whole story
by Karlene Lukovitz
The two companies' agreements now span streaming, as well as broadcast and cable. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies. Read the whole story
by Joe Mandese
The report seeks to debunk "myths," while highlighting best practices of leading providers. Read the whole story
by Laurie Sullivan
How does it change things for advertisers? YouTube is testing a more affordable version of its Premium subscription plan in parts of Europe that … Read the whole story
by Joe Mandese
Signing up for email lists in exchange for a "welcome reward" is the most prevalent way American consumers trade their personal data with marketers, … Read the whole story
by Joe Mandese
Hunt fills a void left when Horizon West Coast General Manager Serena Duff died earlier this year. Read the whole story
by Steve McClellan
As TikTok's founding commerce agency partner, the two companies will join forces to offer brands access to exclusive research and packaged up services known … Read the whole story
by Tanya Gazdik
If she'd had a Prime Membership, Rapunzel could have simply ordered a ladder for same-day delivery. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
CPC and CPM impressions in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
For a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. Read the whole story
COMMENTARY
by Andy Ehlen
Digital is on the rise, but traditional still offers strategic advantages to level up media plans. Read the whole story
by Laurie Sullivan
WhizzCo built a predictive AI algorithm supported by a machine-learning neural network that predicts the CPM for each individual content recommendation vendor, like Outbrain … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
The channel leans into its strengths as its parent, WarnerMedia, sold by AT&T, gets set to merge with Discovery in 2022. Read the whole story
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by Richard Whitman, Columnist
Retail marketing specialist 84.51 did research to help food marketers prep for the 2021 holiday sales season. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most people feel apps have become a critical part of their lives, AppDynamics reports. Read the whole story