Video Insider
The new company that includes the DirecTV, AT&T TV and U-verse operations formerly owned by AT&T is launching a DirecTV Stream, a platform offering access to various streaming services, including … Read the whole story
This year's upfront saw Discovery realize record-breaking revenue on price increases in the high teens, despite cable ratings declines. More available inventory due to … Read the whole story
Online streaming's share of the U.S. TV/video viewing population has expanded 1,200% since the "early 2010s," according to a soon-to-be-released estimate from a forthcoming … Read the whole story
The two companies' agreements now span streaming, as well as broadcast and cable. Read the whole story
- COMMENTARY
A mid-year digital ad trends report from self-service programmatic ad platform Choozle answers questions related to omnichannel, privacy regulations, and timelines around third-party cookies. Read the whole story
The report seeks to debunk "myths," while highlighting best practices of leading providers. Read the whole story
How does it change things for advertisers? YouTube is testing a more affordable version of its Premium subscription plan in parts of Europe that … Read the whole story
Signing up for email lists in exchange for a "welcome reward" is the most prevalent way American consumers trade their personal data with marketers, … Read the whole story
Hunt fills a void left when Horizon West Coast General Manager Serena Duff died earlier this year. Read the whole story
As TikTok's founding commerce agency partner, the two companies will join forces to offer brands access to exclusive research and packaged up services known … Read the whole story
If she'd had a Prime Membership, Rapunzel could have simply ordered a ladder for same-day delivery. Read the whole story
- COMMENTARY
CPC and CPM impressions in Q2 2021 fluctuated widely on most platforms, from Google to Amazon, Facebook and Snap. Read the whole story
COMMENTARYFor a sixth year, MediaPost is naming its picks for top automotive marketers and agencies. Read the whole story
- COMMENTARY
Digital is on the rise, but traditional still offers strategic advantages to level up media plans. Read the whole story
WhizzCo built a predictive AI algorithm supported by a machine-learning neural network that predicts the CPM for each individual content recommendation vendor, like Outbrain … Read the whole story
- COMMENTARY
The channel leans into its strengths as its parent, WarnerMedia, sold by AT&T, gets set to merge with Discovery in 2022. Read the whole story
Retail marketing specialist 84.51 did research to help food marketers prep for the 2021 holiday sales season. Read the whole story
- COMMENTARY
Most people feel apps have become a critical part of their lives, AppDynamics reports. Read the whole story
