"Social media is mass, not 'class," according to Pamela Danziger, founder of luxury consultancy Unity Marketing, Read the whole story
A federal judge on Monday officially dismissed a class-action complaint accusing YouTube and other companies of violating children's privacy, paving the way for an … Read the whole story
NYU researchers collecting data to study how political ads are targeted assert that this is just another example of Facebook obscuring how its platform … Read the whole story
Microsoft is adding a Target Impression Share option to its suite of automated bidding strategies. The feature, announced Tuesday, supports automatic bidding. Marketers set … Read the whole story
The self-serve platform allows buyers to execute audience-based, cross-seller buys in data-driven linear TV with some of the largest premium networks. Read the whole story
Video-conferencing service Zoom has agreed to pay $85 million to settle a class-action lawsuit accusing the company of wide-ranging security and privacy lapses. Read the whole story
House of Max will also handle creative ad duties for other WarnerMedia brands, including Adult Swim, Cartoon Network, TBS, TNT and truTV. Read the whole story
NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming services -- Vudu and FandangoNOW -- to support ecommerce and improve on-demand entertainment … Read the whole story
After years of eroding to the rapidly rising paid-search advertising marketplace, digital display advertising is poised to surge among B2B marketers. That's the prediction … Read the whole story
The new deal with LG will give the streamer an additional viewer boost. It follows the news that the platform will air on Dish … Read the whole story
S4 Content agency MediaMonks and digital media agency MightyHive are being integrated into a single entity with a single P&L. Read the whole story
Mediablaze will combine its digital skills with iCrossing's global reach and access to Hearst's consumer insights. Read the whole story
Publicis Groupe digital transformation specialist Publicis Sapient has appointed Arthur Filip to the newly created position of Chief Growth Officer. Based in New York, … Read the whole story
Idomoo's Next Generation Video Platform allows users to trigger such actions as sending an email. Read the whole story
Pann will oversee product design, innovation, and long-term strategy. LiveRamp has also elevated its Chief Technology Officer Mohsin Hussain, who will now report directly … Read the whole story
Marketers can run in-stream advertisements and reach both brand's digital audiences. Read the whole story
Marketers are likely feeling the pinch, but here's more evidence that it cost more to connect with consumers in Q2 2021 than in the … Read the whole story
They'll unsubscribe, drop your app and complain to customer service, Movable Ink reports. Read the whole story
Some brands overlook traditional ad buys, opting for online campaigns exclusively. That's probably a disservice to their marketing efforts. Read the whole story