by Karlene Lukovitz
A complaint filed Tuesday echoes a states' antitrust action, requests class-action status for companies said to have been victimized by an alleged illegal deal … Read the whole story
by Karlene Lukovitz
Pluto TV's MAUs rose by 2.8 million versus Q1, to reach 52 million. Global streaming subs, driven by Paramount+, rose 6.5 million, to 42 … Read the whole story
by Wayne Friedman
"Our programming investment is measured in weeks, not years," said Fox Corp. executive chairman/CEO Lachlan Murdoch. "It's a space focused on advertisers. ... to … Read the whole story
by Wayne Friedman
Total Q2 streaming hours declined to 17.4 billion -- a 6% drop, from 1 billion hours in Q1 (18.4 billion). Roku monthly active users … Read the whole story
by Wayne Friedman
In a recent filing, Sinclair believes a D2C service could hit 4.4 million subscribers generating around $2 billion in annual revenue. Read the whole story
by Wendy Davis
A federal judge has dismissed claims by advertisers that sued LinkedIn over allegedly inflated ad metrics. But the ruling allows the advertisers to revise … Read the whole story
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by Karlene Lukovitz
The solution enables unifying social data typically constrained to social platforms into one data set, eliminating siloed, by-channel buys, according to Tremor. Read the whole story
by Wayne Friedman
"Wearables" will help Nielsen modernize its portable people meter to be used as support for the upcoming Nielsen One service, its all-encompassing cross-media measurement … Read the whole story
by Joe Mandese
U.K.-based digital agency Brainlabs has acquired Canadian programmatic agency MediaNet as part of an expansion in North America. Read the whole story
by Laurie Sullivan
Google's revised cryptocurrency ads policy went into effect Tuesday, restricting the type of companies that can send ads through its advertising platforms. Read the whole story
by Steve McClellan
The company said it now expects full-year organic growth of between 9% and 10% for 2021. The results were another strong signal that Adland … Read the whole story
by Joe Mandese
On the heels of its agreement to license out-of-home audience data to GSTV (Gas Station TV), Comscore this morning announced a deal with place-based … Read the whole story
by Joe Mandese
Multiple societal crises -- especially the COVID-19 pandemic -- have raised the bar for brand marketers, with a majority of American consumers now expecting … Read the whole story
by Joe Mandese
The accreditation follows an extensive MRC audit and covers Ground Truth's location, place and visitation data sets. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
When does a commercial load become too much of a good thing? That is a question whose answer depends on the eye of the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Facebook is touting that the "view once" feature makes "your private moments disappear after a single view" and that "not everything we share needs … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
People were happier when they viewed emails with video than when reading plain text emails, a Vidyard study shows. Read the whole story