RTBlog
It's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it was all being funded by legitimate … Read the whole story
The malware, identified by GeoEdge, can manipulate IoT devices, download apps without users' consent, and enable possible theft of personal information and monetary instruments, … Read the whole story
"Instead of focusing on making it easy for people to report content that's shared with them, Apple has built software that can scan all … Read the whole story
Thanks to the Delta variant and perhaps other factors, the movie -- directed by James Gunn, director of "Guardians of the Galaxy" with a … Read the whole story
The new capability will let marketers measure combined co-viewing for YouTube and YouTube TV across OTT/CTV, as well as desktop and mobile, along with … Read the whole story
- COMMENTARY
Even with dings from Wall Street, they still made out OK. Read the whole story
Almost half of small businesses cite government-ordered re-closures as their biggest concern, Alignable reports. Read the whole story
This holiday season, like last year, is sure to look different with much less browsing in stores, and more being done online. It's a … Read the whole story
A recent ruling that revived a lawsuit against tech companies "threatens major harm to ordinary businesses providing standardized goods or services to the general … Read the whole story
"Social is the most human channel to connect with people out in the world," said Leslie Sims, Deloitte Digital's newly hired Chief Creative Officer. … Read the whole story
- COMMENTARY
Businesses will soon need "labels" for directories and on search engines to identify vaccine requirements, as New York City begins to require vaccines for … Read the whole story
- COMMENTARY
What we rarely seem to acknowledge are the clients. Specifically, client behaviors that help enable great ideas. Read the whole story
Wildfire Systems, a financial technology platform powering white-label reward and loyalty programs, announced a $15 million venture capital investment co-led by major investors. Read the whole story
- COMMENTARY
How do you create that "best reflection" of your customers, when the individuals in your target audience are all so different? Read the whole story
- COMMENTARY
In the story "DirecTV Name Change: Consumers Know 'Stream' -- That's Enough" (TV Watch, Aug. 5, 2021) the company will have two video services – … Read the whole story
A 16-year veteran of Omnicom Media Group in the UK and EMEA, Laura Kell joins from OMD EMEA, where she was most recently Group … Read the whole story
Trust in Joe Biden's media brand has slid from his initial post-election bounce, but remains above water with more than half of Americans surveyed … Read the whole story
COMMENTARYGroundTruth now enables marketers to target ads through a large weather sensor network using conditions and parameters such as temperature, wind, UV index and … Read the whole story
