Video Insider
SVOD stacking levels reached 4.4 per household, but viewers using SVODs without AVODs declined from 55% to 49%, while those using only AVODs edged up from 2% to 3%. Read the whole story
YouTube today launches a global ad campaign to support the Shorts feature that enables creators to edit and share videos of 60 seconds or … Read the whole story
Faw worked for MediaPost as a reporter covering the ad agency beat for over seven years. She left to join Adweek in May. Read the whole story
CTV revenues were a major part of the Q2 revenue gain, to $280 million. Total video -- including CTV -- now represents a 30% … Read the whole story
NBCU says it was the most-streamed Olympics event ever at nearly 6 billion streaming minutes. That is up 22% from 2016 Rio Olympics and … Read the whole story
Comscore's net loss widened from $10.4 million in the prior-year quarter to $18.5 million. Read the whole story
AMC is 'especially pleased,' since it was WarnerMedia that shattered the traditional 90-day theatrical widow, citing the pandemic. Read the whole story
Dish TV subscriber declines accelerated -- losing 132,000, now totaling 8.55 million. Read the whole story
Scott Howe, who hired Pann to work at Microsoft, says he is "one of those rare guys. He has spent his entire professional life … Read the whole story
The current weakness is focused on the scatter market. Looking ahead, NCM is more positive about upfront ad discussions for the period starting in … Read the whole story
"While we agree that Facebook must safeguard user privacy, it is similarly imperative that Facebook allow credible academic researchers and journalists like those involved … Read the whole story
"Restricting search-based advertising can harm competition by leaving consumers in the dark," the FTC writes in papers filed Friday with the 2nd Ciruit Court … Read the whole story
Improving ROI and effectiveness of marketing, customer satisfaction, and privacy safeguards to reduce compliance or regulatory risk are the top objectives for the next … Read the whole story
Performance marketing company Fluent reported revenues of $73.4 million in the second quarter, up 3% with a net loss of $5.2 million. Read the whole story
COMMENTARYExpect to see gains in video and performance-oriented ads to continue post-pandemic. Read the whole story
COMMENTARYGroundTruth now enables marketers to target ads through a large weather sensor network using conditions and parameters such as temperature, wind, UV index and … Read the whole story
COMMENTARYThirty years ago, when I was VP of Television Research at the late, great Bozell ad agency, I released my first report on median … Read the whole story
- COMMENTARY
Mature startups have taken a bigger hit than firms at the seed stage, Marketing Science reports. Read the whole story
