-
by Karlene Lukovitz
DoubleVerify says the scheme, which uses screensavers to create fraudulent ads and impressions even when CTV devices are off, was identified and blocked for … Read the whole story
by Wendy Davis
The bill could reshape the mobile app marketplace by imposing new restrictions on Apple and Google with a host of proposed new rules, including … Read the whole story
by Karlene Lukovitz
'Jeopardy!' executive producer Mike Richards will host the syndicated version, while actor (and Neuriva spokesperson) Mayim Bialik will host prime-time and spinoff versions. Read the whole story
by Karlene Lukovitz
AT&T has specified a time frame for shifting Amazon Prime Video access solely to the HBO Max app -- with the expected loss of … Read the whole story
by Karlene Lukovitz
Coalition of four unions representing 4 million workers contends the acquisition would enable efforts by Amazon to dominate the SVOD business and the entertainment … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
This year's State of Marketing report from Salesforce shows significant changes in how brands conduct business following the pandemic. Read the whole story
by Wayne Friedman
The SambaID identifier provides "deduplication" that marketers need in a cross-device media-platform world. Read the whole story
by Steve McClellan
Organic revenue growth (which excludes currency and M&A impact) was up 15%, including a 12% gain for operations in Japan and 17% across Dentsu … Read the whole story
by Wayne Friedman
As for streaming platforms, Roku still leads with a 31% global share of big screen viewing time, with Amazon Fire TV in second place. Read the whole story
by Laurie Sullivan
TransUnion's latest quarterly fraud analysis shows that cyber criminals have shifted their focus from targeting financial services to gaming, travel and leisure industries. Read the whole story
by Laurie Sullivan
BrightEdge on Wednesday announced the release of a new engine, a suite of products aimed at changing the way marketers look at SEO, according … Read the whole story
by Laurie Sullivan
Artist and author Douglas Coupland created a series of slogans using machine learning, partnering with Google AI researchers who developed a language model based … Read the whole story
by Wendy Davis
American Airlines has sued website host Cloud Access and Joomla, which provides web publishing software, for allegedly allowing fraudsters to use a domain name … Read the whole story
by Ray Schultz
The firm would also consider sale of a minority stake. Mailchimp, which has expanded its services for SMBs beyond email, is exploring options that … Read the whole story
COMMENTARY
by Maria Bailey, Columnist
Digital guide publishers typically begin assembling the products they will showcase in September. Many put out a call for submissions first. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Instagram reportedly is testing ads in Shop that can include one image or a carousel of images. The test, available to a handful of … Read the whole story
COMMENTARY
by Justin Marshall, Op-Ed Contributor
Amazon offers easy ways to build a niche product and use advertising to harvest demand. But companies can also create customer lifetime value using … Read the whole story