Video Insider
Major agencies, advertisers, broadcasters, streamers and platforms are on board to help the group as it looks to optimize use of data across premium video and advanced TV. Read the whole story
The sale, to privately owned real estate firm Harbor Group International, is the latest divestiture of "non-core assets" as ViacomCBS restructures to focus on … Read the whole story
The goal is to deliver "measurable incremental" audience reach tied to explicit "campaign spending business results." Read the whole story
Media-buying data-processing firm Hudson MX this morning announced several high-profile former media agency executives have joined its senior client services team, including a trio … Read the whole story
Google appears to be revising its disclaimers about the Chrome browser's "incognito" mode, long touted as a tool to protect privacy. Currently, Chrome users … Read the whole story
Analysts say Sinclair is likely pushing Dish to reinstate carriage of its troubled regional sports networks as part of the contentious negotiations. Read the whole story
Striking back against Ohio AG Dave Yost, Google says its search engine is not a "public utility" and that attempts to regulate search as … Read the whole story
COMMENTARYYoung shoppers want value above all, but they are also influenced by ethics and the overall experience, EPAM reports. Read the whole story
COMMENTARYInstead of hosting branded stores selling merchandise to consumers, the ecommerce store from the streaming platform sells data related to health, mortgages, finance, and … Read the whole story
COMMENTARYAs we approach the end of the second pandemic summer and the start of the new broadcast TV season, here are some things that … Read the whole story
Data exchanges are increasingly becoming popular hosts for companies looking to buy and sell data. Clarify Health provides real-world insights to healthcare companies, accessing … Read the whole story
The number of total video services used -- pay TV, SVOD, broadband, website (YouTube), pay-per-view, and others -- keeps growing. Read the whole story
So far in 2021, total video-game revenues -- game software, console and accessories -- grew 14% to $33.5 billion from the same time period … Read the whole story
Trejo's background includes heading campaigns for Black, Latino, and LGBTQ+ markets. Read the whole story
COMMENTARYA report shows brands' and advertisers' digital spend with Facebook since boycotts following the "Stop Hate for Profit" campaign called out Facebook for not … Read the whole story
A mom and fitness guru who worked for years to build a business says she's a victim of Facebook ad fraud. Here is her … Read the whole story
Many target the weakest link in the system: the end users, Hornetsecurity reports. Read the whole story
- COMMENTARY
When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies. Read the whole story
