by Karlene Lukovitz
The service builds on ViacomCBS's Paramount+ partnership with Sky in the U.K., Italy, and Germany and Peacock's access on Sky. Read the whole story
by Wayne Friedman
U.S. political advertising spending in the 2022 midterm elections will near record totals of the presidential race. Read the whole story
by Joe Mandese
Comscore said it will integrate NewsGuard's data into its pre-bid contextual targeting options for the demand-side platforms it works with, enabling advertisers and agencies … Read the whole story
by Karlene Lukovitz
But Roku's nearly four-month standoff with Google, blocking any new installations of the YouTube TV app on Roku devices, continues. Read the whole story
by Wayne Friedman
Prime-time TV programming is just a bit behind viewing results of a year ago -- partly due to regular-season scripted series airing in the … Read the whole story
by Karlene Lukovitz
The feature is meant to help Twitter improve policing of misinformation about COVID and elections, in particular. Read the whole story
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by Sarah Mahoney
However, analysts seem confident that Walmart Connect, its ad business, will pay off, with the number of active advertisers up 170%. Read the whole story
by Colin Kirkland
A study of local ad agencies across the country by Borrell Associates found that 17% are now using TikTok -- "more than double" what … Read the whole story
by Laurie Sullivan
YouTube is experimenting with a feature that brings some website links and other formats from Google Search into its search results. The test is … Read the whole story
by Tanya Gazdik
Timpone arrives at a pivotal moment for the league, which was already experiencing a decline in ticket sales even before the pandemic. Read the whole story
by Laurie Sullivan
The Taliban for years has used social media sites like Facebook and Twitter to get its message to followers. As Afghanistan falls to the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Snapchat now gives marketers a glimpse into organic trending topics such as keywords and moments most relevant to its users through chatter. Users typically … Read the whole story
by Laurie Sullivan
The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better … Read the whole story
by Laurie Sullivan
A Moscow court on Tuesday fined Google for violating Russian rules on banned content, reflecting the government's stance on a U.S. company competing with … Read the whole story
by Joe Mandese
InfoSum, the consumer identity management startup run by former GroupM/Xaxis/Xandr chief Brian Lesser, this morning announced a $65 million series B round of funding. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Two of the major satellite pay TV businesses -- DirecTV and Dish Network -- continue to seek transitions. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
People are shopping more online, and they rate email as the best marketing channel in general and for cart abandonment messages, Wunderkind reports. Read the whole story
COMMENTARY
by Katie Tweedy
MLB team rebranded to Cleveland Guardians without researching the digital presence of a roller derby team with the same name. Read the whole story