RTBlog
Evidence is mounting that the global ad economy -- at least in the Western World -- is shifting from recovery to expansion, and maybe even a boom. New data shows … Read the whole story
It turns out that Facebook's Widely Viewed Content Report, released with much ado last week as the company's latest transparency initiative, was actually not … Read the whole story
"Instead of independently developing its own brand awareness related to the online sales of contacts, Warby Parker has devised a plan to confuse and … Read the whole story
Davatzes served as CEO of A+E Networks from its founding in 1983 through 2005. Read the whole story
The event has now been rescheduled for June 2022. Read the whole story
"T-Mobile knew its systems were vulnerable to attack. Yet it failed to implement and maintain reasonable security procedures and practices appropriate to the nature … Read the whole story
- COMMENTARY
Will more people pay to avoid long lines for blockbusters in future? Other media platforms have their own form of cutting in line, too. Read the whole story
The YouTube Partner Program grew partly due to it investing in the policies, resources and products to protect the community, YouTube Chief Product Officer … Read the whole story
Box-office revenue has seen a 54% drop in weekend revenue from the Memorial Day weekend through mid-August. Q1 saw a much steeper drop. Read the whole story
Verizon Media becomes "merchant of record" for brands and retailers selling through the marketplace. The Yahoo name will appear on consumers' credit-card statements for … Read the whole story
Over $350 million in national TV ad revenue per year is on the line. Jennings, who was sidelined by controversial statements, posted the best … Read the whole story
Golf enthusiasts also increased, along with weekend travelers. But concertgoers decreased, Gravy Analytics reports. Read the whole story
Disruption often comes with mergers and acquisitions, but not for Data Axle USA, which announced it acquired Exact Data earlier this month. Chris Paczak, … Read the whole story
Writers will be able to offer subscriptions directly from their Twitter profiles. Read the whole story
- COMMENTARY
The more I study new ad constructs, the more I am convinced that some of the foundational truths from the masters of the '80s … Read the whole story
Over the last two weeks, CBS has been pushing comedy "Ghosts" (79 airings) and "CSI: Vegas" (66 airings), while NBC is promoting "La Brea" … Read the whole story
- COMMENTARY
Email is seen as an area where CDPs can help, but not as much as websites, MessageGears reports. Read the whole story
- COMMENTARY
While Apple released App Tracking Transparency in April, The Weather Company app did not begin to use the tracking notification until June. Sheri Bachstein, … Read the whole story
