Social Media Insider
Song in video also happens to mention Applebee's, with the lyrics "fancy like Applebee's on a date night." Read the whole story
Comscore and the MRC had been targeting an early 2022 start date for an audit for its national and local TV measurement products, but … Read the whole story
As NBCU looks to start a new measurement system, some industry observers aren't as sure. Procter & Gamble, a major buyer of national TV … Read the whole story
The open marketplace platform was designed to give advertisers and agencies accustomed to digital platforms direct access to premium, local and national television inventory, … Read the whole story
Nexstar is jumping into the lucrative sports-wagering sector, where ad spend leaped more than 130% YoY in Q1 2021. Read the whole story
Although Vizio Ads did not provide specific financial details, it noted that ad categories included automotive, insurance and retail. Read the whole story
The satellite provider's decision may in part reflect the changing competitive dynamics as AT&T spins off both DirecTV and WarnerMedia, some suggest. Read the whole story
Facebook has defeated claims that its prior ad-targeting options violated anti-discrimination laws by allowing advertisers to prevent housing ads from being shown to users … Read the whole story
Hassan helped drive 11 quarters of consecutive growth and increased ecommerce by over 20% at Petco. Read the whole story
Trump's lawyers argue that his permanent suspension from YouTube is causing him "irreparable injury," because it deprives him of the ability to raise funds … Read the whole story
With 51 updates this year, TikTok has had the greatest number of revisions, while the top five platforms combined have updated their marketing APIs … Read the whole story
Women remain the main purchasers within households, producing a 160% higher conversion rate than men, LiveIntent reports. Read the whole story
The user identification solution provides protection of consumer data while allowing third-party services through anonymized user identifiers. Read the whole story
COMMENTARYNews broke last Friday that web developer Jeremy Keith resigned from Google's AMP advisory committee, as the AMP framework faces resource issues and possibly … Read the whole story
CTV devices accounted for 60% of total digital video ad views. FreeWheel says 92% of the ad views are entertainment-oriented, 5% are for news … Read the whole story
- COMMENTARY
Today, consumers now expect to purchase items from wherever they are in the digital universe, without the bother of navigating to an ecommerce site. Read the whole story
- COMMENTARY
SEO is not one size fits all. What works for one keyword group may not work for another. Here's why. Read the whole story
- COMMENTARY
Data from Milestone research shows local is the second-largest channel behind organic search. The two organic channels combined dominate the traffic at 69%, in … Read the whole story
