by Joe Mandese
The MRC cited "continuing issues" for both local and national services, as well as plans to add broadband-only households to its local panels, as … Read the whole story
by Wayne Friedman, Joe Mandese
Despite heavy Nielsen spin -- on- and off-the-record as well as to its investors -- that accreditation of its ratings services doesn't actually matter, … Read the whole story
by Karlene Lukovitz
Antitrust officials have stepped up their investigation of Google's behavior in the digital advertising arena, and could file suit by year's end, according to … Read the whole story
by Wendy Davis
The company's move came two days after a federal judge said Locast didn't qualify for a copyright law carve-out that applies when nonprofits boost … Read the whole story
by Wayne Friedman
CBS has "gone to double-digit [percentage price] increases for the NFL throughout the regular season and playoffs," says John Bogusz, EVP, sports sales & … Read the whole story
by Karlene Lukovitz
A new feature, Super Follows, lets Twitter's most popular U.S. users charge followers to gain access to their tweets. Read the whole story
by Joe Mandese
Digital advertising options such as in-game, streaming music/video, podcasts and social media story ads were among the most improved in terms of consumer "ad … Read the whole story
by Laurie Sullivan
The Mobile Shopping Apps Report provides key insights into consumer purchase behavior -- suggesting that mobile retail is here to stay, regardless of store … Read the whole story
by Laurie Sullivan
Google reportedly is building ARM-based central processor semiconductor chips for its Chromebooks, and it shouldn't come as a surprise to anyone. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Responsive search ads will become the only search ad type that marketers can create or edit in standard search campaigns. Read the whole story
COMMENTARY
by Kathy Sheehan, Op-Ed Contributor
Brands that champion environmental sustainability and support marginalized groups, like LGBTQ+, sometimes experience the halo effect. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email also comes in first in boosting immediate revenue. But it's not as easy to measure as SBM, Spot Trender reports. Read the whole story
by Laurie Sullivan
WhatsApp was fined a record $266 million following an inquiry into its transparency around sharing personal data with other Facebook companies. The ruling said … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
This is our big chance to find out whether the marketplace values a common, universal measure over an accurate or a certified measure. Read the whole story
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by Richard Whitman, Columnist
The Austin, TX-based agency, now with 300-plus employees was founded in 1971 by University of Texas graduates Steve Gurasich, Roy Spence, Tim McClure, and … Read the whole story
COMMENTARY
by
The controversy started last year in the final weeks leading up to the election. The story concerned Hunter Biden. Read the whole story
by Ray Schultz
Court rules that the First Amendment prevails "no matter how outrageous the statements might be." Read the whole story