by Steve McClellan
According to the study, there are five areas where multinational marketers are struggling within their media practices. Read the whole story
by Karlene Lukovitz
CTV devices' presence in rooms in addition to the living/family room is expanding rapidly, finds TDG. Read the whole story
by Karlene Lukovitz
Max will start with six countries, and add 14 more. Read the whole story
by Steve McClellan
Media and marketing research giant Kantar has appointed Guillaume Bacuvier as Global CEO of its Worldpanel Division. Bacuvier succeeds Josep Montserrat who takes on … Read the whole story
by Karlene Lukovitz
Half of U.S. consumers say they prefer using AVOD services to reduce or eliminate video subscription fees, a new survey finds. Read the whole story
by Wendy Davis
"With more than one-third of the U.S. population living in condos and apartment buildings, it's time to take a fresh look at how exclusive … Read the whole story
by Laurie Sullivan
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84.51 has launched a new feature on its self-service platform for brands to … Read the whole story
by Wayne Friedman
The change will take effect in October. The Disney bundle of three services -- Disney+, Hulu and ESPN+ -- will remain at $13.99. Read the whole story
by Laurie Sullivan
The U.S. is not prepared to defend or compete in the area of AI. That's the message today from a group of tech leaders … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
There are many who are thinking about a one-currency system - or what Nielsen One is positioned to be. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
User acquisition strategies aim to rapidly acquire and convert consumers and build awareness for apps, platforms and services. Data and privacy changes have prompted … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
In essence, people are being strong-armed into accepting cookies. The UK Commissioner plans to ask fellow G7 authorities to address the issue. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The advertising and media industries have traditionally relied on Nielsen for national and local television audience measurement as currency for the buying and selling … Read the whole story
by Laurie Sullivan
Tinuiti launched a branding campaign that asks CMOs to rethink advertising and marketing and the way they prioritize pressing issues, from data privacy to … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The news feed connects behavior as consumers jump from one device to another. Read the whole story
by Colin Kirkland
Now, through brand endorsements, promotions, and their virtual personalities, college athletes are able to make money on their own. Read the whole story
COMMENTARY
by Crystal Malachias
Consumers want to peek behind the curtain, get exclusive access and see the reality of a brand or person. Read the whole story