According to the study, there are five areas where multinational marketers are struggling within their media practices. Read the whole story

CTV devices' presence in rooms in addition to the living/family room is expanding rapidly, finds TDG. Read the whole story

Max will start with six countries, and add 14 more. Read the whole story

Media and marketing research giant Kantar has appointed Guillaume Bacuvier as Global CEO of its Worldpanel Division. Bacuvier succeeds Josep Montserrat who takes on … Read the whole story

Half of U.S. consumers say they prefer using AVOD services to reduce or eliminate video subscription fees, a new survey finds. Read the whole story

"With more than one-third of the U.S. population living in condos and apartment buildings, it's time to take a fresh look at how exclusive … Read the whole story

Kroger Precision Marketing, Kroger's retail media business powered by tech company 84.51 has launched a new feature on its self-service platform for brands to … Read the whole story

The change will take effect in October. The Disney bundle of three services -- Disney+, Hulu and ESPN+ -- will remain at $13.99. Read the whole story

The U.S. is not prepared to defend or compete in the area of AI. That's the message today from a group of tech leaders … Read the whole story

The advertising and media industries have traditionally relied on Nielsen for national and local television audience measurement as currency for the buying and selling … Read the whole story

Tinuiti launched a branding campaign that asks CMOs to rethink advertising and marketing and the way they prioritize pressing issues, from data privacy to … Read the whole story

The news feed connects behavior as consumers jump from one device to another. Read the whole story

Now, through brand endorsements, promotions, and their virtual personalities, college athletes are able to make money on their own. Read the whole story