by Karlene Lukovitz
Universal had originally planned a cinemas-only release for "Halloween Kills," but it's looking to leverage the hugely popular horror franchise to drive subscriptions for … Read the whole story
by Karlene Lukovitz
The ubiquitous giant is now looking to consolidate its lock on consumers in the entertainment/streaming sector by competing with big smart-TV makers including Samsung, … Read the whole story
by Wayne Friedman
Amid negotiations for a new NFL Sunday Ticket package, DirecTV will pay the league $2.1 billion in "net losses" for the completion of the … Read the whole story
by Steve Ellwanger
NFL's official soft drink is giving away more than $1 million in NFL gear in hope fans will "spend 12 hours on a couch … Read the whole story
by Wendy Davis
"The Florida Legislature permissibly determined that the 'old rules' applicable to common carriers should be applied to the 'new circumstances' of social media," state … Read the whole story
by Wendy Davis
Texas Governor Greg Abbott on Thursday signed a law that prohibits Twitter, Facebook, YouTube and other large platforms from suppressing posts based on the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email distribution solutions were widely replaced, second only to marketing automation platforms, Martech reports. Read the whole story
by Ray Schultz
The integration gives marketers access to reporting and analytics in one place and ensures that triggered emails merge in line with frequency capping and … Read the whole story
by Joe Mandese
Researcher Ipsos says "recency bias" is a factor, but notes the significance of 9/11's endurance among consumers. Read the whole story
by Todd Wasserman
That's compared to the 10th anniversary of the event, when many more companies remembered 9/11 in their advertising. Read the whole story
by Laurie Sullivan
A week after Verizon Media rebranded as Yahoo, the company today announced an expanded partnership with NCSolutions, IRI, mParticle and others, making the Yahoo … Read the whole story
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by Ray Schultz
The combined firms offer a range of loyalty marketing services and PrizeLogic's Engage CDP. Read the whole story
by Steve McClellan
Chapman's appointment comes just days after word that Dentsu's CEO for the U.K. and Ireland Euan Jarvie is departing to take the role of … Read the whole story
COMMENTARY
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JPMorgan Chase bought restaurant review publisher "The Infatuation" as part of the bank's effort to offer more rewards to credit-card customers. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
For consumers, deciding what risks to take as they write recommendations, shop and share information online will rely heavily on the practices companies like … Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
Brands that honor service members support millions of consumers, reminding us that our way of life is made possible by ongoing sacrifices of a … Read the whole story