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The Fabrick Impact Assessment provides TransUnion clients an ID-deprecation impact score for each of their measurement and media syndication partners. Marketers can leverage the … Read the whole story
After the box-office success of "Shang-Chi and the Legend of the Ten Rings" and "Free Guy," Disney has put the simultaneous cinemas/Disney+ model on … Read the whole story
Although linear TV is drawing the negative headlines, digital video's satisfaction level is slightly lower. Read the whole story
The game featured the Tampa Bay Buccaneers -- current Super Bowl champions -- who beat the Dallas Cowboys 31-29 in a prime-time broadcast of … Read the whole story
House Democrats are floating a proposal to allocate $1 billion to the Federal Trade Commission, to enable the agency to beef up its privacy … Read the whole story
Baird Equity Research is tracking search trends as students go back to school this fall. The search data skewed flat to lower for most … Read the whole story
Jim Lanzone returns to media as Yahoo's CEO in an effort to jump-start the company's growth and explore strategic opportunities for the legacy internet … Read the whole story
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For consumers, deciding what risks to take as they write recommendations, shop and share information online will rely heavily on the practices companies like … Read the whole story
COMMENTARYOverall, 72% of households report regularly using multiple platforms for video viewing, finds new Parks Associates research. Read the whole story
A federal judge on Friday ordered Apple to allow developers to direct app users to payment options outside Apple's platform. Read the whole story
To date, the initiative has gotten support from ANA, 4A's, but only one other ad agency, explicitly: Boston-based Allen & Gerritsen. Read the whole story
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When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They may in the future. That … Read the whole story
Shoppers' opinions on returns of items bought online and in-store show higher-income households are more likely to do returns, a survey reveals. The data … Read the whole story
Publishers and marketers can use LiveIntent's Authenticated Bridge framework to target audiences. Read the whole story
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The youngest group likes social media-- but they rank email as a close second, Data Axle reports. Read the whole story
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Moving beyond the basics in AI adoption is important to get the most out of your marketing strategies. Read the whole story
Havas Media has quietly raided a half dozen top data and analytics execs from rival agencies including Dentsu, MediaCom, Wavemaker and Zenith as part … Read the whole story
