A new report from Neustar recommends marketers rebuild consumer trust by using "branded calling" techniques. Read the whole story
A trio of Democratic lawmakers are urging Facebook to immediately cease efforts to launch a version of Instagram for children, given a new report … Read the whole story
At-home TV/movie viewing hours accounted for 30% of the total time spent on entertainment activities. Read the whole story
We have seen the transformation of Nielsen from the "gold standard" of TV audience measurement to the Theranos of cross-platform media measurement. Read the whole story
YouTube is "slightly larger and growing faster" than Netflix, says YouTube's chief business officer. Read the whole story
Apps "are routinely caught playing fast and loose with user data, leaving users' sensitive health information susceptible to hacks and breaches," FTC Chair Lina … Read the whole story
A decline for the next quarter aligns with the rise of the COVID-19 Delta variant and reapplication of pandemic protocols. Read the whole story
Google Ads this month will begin to combine standard Display and Smart Display campaigns into one option, the company announced Wednesday. Read the whole story
Apple TV+ is spending to promote its service, but to stay competitive, it must significantly ramp up the content side of the business. Read the whole story
A number of TV station groups have formed these ad sales platforms for their owned linear TV stations and websites as well as third-party … Read the whole story
This year's holiday shopping season will look different as marketers rely on performance marketing and supply and demand plays a key role in campaign … Read the whole story
The campaign demonstrates Shutterstock's move away from its roots as a stock image house, expanding the scope of its offerings and perceptions among individuals, … Read the whole story
Over 40% of all podcast listeners have purchased a product featured in the audiocast, and 29% have used a promotional code, NCSolutions reports. Read the whole story
A federal appellate court on Wednesday revived Rep. Devin Nunes' claim that he was defamed when journalist Ryan Lizza tweeted out a link to … Read the whole story
The new capabilities build on the recently announced integration between Salesforce and Slack. Read the whole story
Stensul's new integrations allow marketing teams to create, share and edit emails. Read the whole story
It's a classic situation of lots of money chasing a relatively small amount of CTV ad inventory. Read the whole story
In a digital world, we often overlook two important metrics for brand development: the opportunity to see and the opportunity to engage. Read the whole story
Should someone accredit the veracity of data that marketers use to ascertain the veracity of the content they advertise in? Read the whole story