by Wendy Davis
A federal judge on Wednesday prohibited Locast from resuming its service, which transmitted television programs over the internet. Read the whole story
by Karlene Lukovitz
Live viewing's share rose from 86% in 1H 2020 among Comcast households. Read the whole story
by Sarah Mahoney
"This holiday season will be defined by early shopping, bigger price tags and digital experiences," says Steve Sadove, senior advisor for Mastercard. Read the whole story
COMMENTARY
by Karlene Lukovitz
Just 11% of 18-to-34 TV viewers go first to live TV from traditional pay-TV sources--but their tendency to try new streamers is also driving … Read the whole story
by Wayne Friedman
TV's strong ad revenue growth looks to be short-lived, according to MoffettNathanson, which estimates a 6% rise for Q3 and an 8% decline in … Read the whole story
by Steve McClellan
The agency, which worked for pharma company Purdue, argues in a motion-to-dismiss filing that suit is without merit. Read the whole story
by Joe Mandese
The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most … Read the whole story
by Colin Kirkland
A business can choose any of the company's messaging platforms and Facebook will plant the chat app directly into the business's ad wherever a … Read the whole story
-
by Laurie Sullivan
Semcasting, an identity resolution company, announced the release of an employee-based title business-to-business targeting solution that combines natural-language processing and automated classification of titles, … Read the whole story
by Ray Schultz
A survey shows that 80% are concerned about their ability to recover, Alignable reports. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
High performers are much more likely than low performers to solve problems and drive revenue with ABM, MRP and Demand Metric report. Read the whole story
COMMENTARY
by Timothée Belanger
Controlling media planning allows agencies to build communication strategy as well as advertising campaigns. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Is there any opportunity for brands in a subscription-based search engine? The answer is pretty clear -- only if there is a sponsorship offering. Read the whole story
-
by Richard Whitman, Columnist
According to the company the new innovations help advertisers reach audiences without a dependency on third-party cookies. Read the whole story
by Colin Kirkland
Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during … Read the whole story
by Laurie Sullivan
Several U.S. senators today demanded to know why Google decided to pull "abortion reversal" pill ads while continuing to allow ads for mifepristone, known … Read the whole story
-
by Ray Schultz
Smaller titles say it's tough to find interested advertisers when using 1P data, OpenX reports. Read the whole story