PolicyBlog
Attorneys general from Texas and nine other states are supporting Florida in its attempt to revive a state law that aims to restrict social media companies' ability to moderate content … Read the whole story
A federal judge on Wednesday prohibited Locast from resuming its service, which transmitted television programs over the internet. Read the whole story
Live viewing's share rose from 86% in 1H 2020 among Comcast households. Read the whole story
"This holiday season will be defined by early shopping, bigger price tags and digital experiences," says Steve Sadove, senior advisor for Mastercard. Read the whole story
COMMENTARYJust 11% of 18-to-34 TV viewers go first to live TV from traditional pay-TV sources--but their tendency to try new streamers is also driving … Read the whole story
TV's strong ad revenue growth looks to be short-lived, according to MoffettNathanson, which estimates a 6% rise for Q3 and an 8% decline in … Read the whole story
The agency, which worked for pharma company Purdue, argues in a motion-to-dismiss filing that suit is without merit. Read the whole story
The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most … Read the whole story
A business can choose any of the company's messaging platforms and Facebook will plant the chat app directly into the business's ad wherever a … Read the whole story
Semcasting, an identity resolution company, announced the release of an employee-based title business-to-business targeting solution that combines natural-language processing and automated classification of titles, … Read the whole story
A survey shows that 80% are concerned about their ability to recover, Alignable reports. Read the whole story
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High performers are much more likely than low performers to solve problems and drive revenue with ABM, MRP and Demand Metric report. Read the whole story
- COMMENTARY
Controlling media planning allows agencies to build communication strategy as well as advertising campaigns. Read the whole story
- COMMENTARY
Is there any opportunity for brands in a subscription-based search engine? The answer is pretty clear -- only if there is a sponsorship offering. Read the whole story
According to the company the new innovations help advertisers reach audiences without a dependency on third-party cookies. Read the whole story
Twitter this week updated the ad community on a wide variety of advertising product updates aimed at boosting video, cultural relevance and performance during … Read the whole story
Several U.S. senators today demanded to know why Google decided to pull "abortion reversal" pill ads while continuing to allow ads for mifepristone, known … Read the whole story
Smaller titles say it's tough to find interested advertisers when using 1P data, OpenX reports. Read the whole story
