by Wayne Friedman
Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only … Read the whole story
by Wendy Davis
If approved by the court, the settlement will resolve a class-action claim that Twitter misled investors in 2015. Read the whole story
by Karlene Lukovitz
Integrating free, ad-supported, linear-like streaming channels is essentially a way to provide a no-cost alternative to cable channels. Read the whole story
by Wayne Friedman
It was the award show's largest audience in three years. The national TV ad spend was estimated at around $67.4 million, according to iSpot.tv. Read the whole story
by Ray Schultz
Validity is introducing measurement enhancements to help brands cope with the change. What will the impact be on BIMI? Read the whole story
by Joe Mandese
It's been a while since someone sparked a good Mary Meeker-esque debate about the relative values of time spent with media vs. the advertising … Read the whole story
by Colin Kirkland
MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?' Read the whole story
by Steve McClellan
The support came after the Media Rating Council suspended Nielsen's accreditation, which prompted a reaction in some quarters questioning the validity of MRC and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Differentiation is what many streamers go for -- which makes sense. But sharing even some content is a fact of streamer life. Read the whole story
by Ray Schultz
Piquion was senior vice president and general manager of Xerox's Latin America operations. Read the whole story
by Tanya Gazdik
Barclays' Tomovich was CMO, MGM Resorts in 2017, when a gunman on the 32nd floor of MGM-owned Mandalay Bay opened fire on a crowd. Read the whole story
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by Wendy Davis
A federal judge has again sided with financial services company Robinhood in a lawsuit brought by by rapper and entrepreneur Ice Cube over the … Read the whole story
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by Wendy Davis
A federal judge in California threw out claims by photographers who alleged Instagram's embedding tool enabled outside publishers to infringe copyright. Read the whole story
by Ray Schultz
With Museletter, writers can charge for content and publish content to outside email lists, Google says. Read the whole story
by Steve McClellan
As part of its effort to win the account Omnicom is creating a dedicated global entity to service it and is acquiring two current … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
CHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much revenue companies in six sectors lose due to bots and fake user profiles. Read the whole story
by Joe Mandese
The ANA will oversee the #EngageResponsibly campaign breaking later this year. Read the whole story