There were 700-plus Apple product shots across 74 episodes of various Apple TV+ shows, not including audio and plot-connection product placements, according to a "Wall Street Journal" analysis. Read the whole story
Nielsen will transition to impressions-based reporting for local U.S. TV station ad buying and selling at the same time as the integration of broadband-only … Read the whole story
If approved by the court, the settlement will resolve a class-action claim that Twitter misled investors in 2015. Read the whole story
Integrating free, ad-supported, linear-like streaming channels is essentially a way to provide a no-cost alternative to cable channels. Read the whole story
It was the award show's largest audience in three years. The national TV ad spend was estimated at around $67.4 million, according to iSpot.tv. Read the whole story
Validity is introducing measurement enhancements to help brands cope with the change. What will the impact be on BIMI? Read the whole story
It's been a while since someone sparked a good Mary Meeker-esque debate about the relative values of time spent with media vs. the advertising … Read the whole story
MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?' Read the whole story
The support came after the Media Rating Council suspended Nielsen's accreditation, which prompted a reaction in some quarters questioning the validity of MRC and … Read the whole story
Differentiation is what many streamers go for -- which makes sense. But sharing even some content is a fact of streamer life. Read the whole story
Piquion was senior vice president and general manager of Xerox's Latin America operations. Read the whole story
Barclays' Tomovich was CMO, MGM Resorts in 2017, when a gunman on the 32nd floor of MGM-owned Mandalay Bay opened fire on a crowd. Read the whole story
A federal judge has again sided with financial services company Robinhood in a lawsuit brought by by rapper and entrepreneur Ice Cube over the … Read the whole story
A federal judge in California threw out claims by photographers who alleged Instagram's embedding tool enabled outside publishers to infringe copyright. Read the whole story
With Museletter, writers can charge for content and publish content to outside email lists, Google says. Read the whole story
As part of its effort to win the account Omnicom is creating a dedicated global entity to service it and is acquiring two current … Read the whole story
CHEQ's report, The Cost of Lost Revenue Opportunities, reveals how much revenue companies in six sectors lose due to bots and fake user profiles. Read the whole story
The ANA will oversee the #EngageResponsibly campaign breaking later this year. Read the whole story