by Joe Mandese
The expansion of the U.S. ad economy slowed to 17.% in August -- the weakest growth in half a year, due to tougher comparisons … Read the whole story
by Karlene Lukovitz
CEO Mark Zuckerberg approved posting positive stories about Facebook in News Feeds as part of a new multipronged image-control strategy, reports the New York … Read the whole story
by Karlene Lukovitz
The CEO sought to assure investors that the company's refocus on wireless and broadband will pay off after AT&T completes its WarnerMedia spinoff, during … Read the whole story
by Wayne Friedman
In its second fiscal quarter of 2021, Disney+ missed analysts' expectations. Read the whole story
by Wendy Davis
"Consumer privacy has become a consumer crisis," nine Senate Democrats say in a letter sent to FTC Chair Lina Khan. "We believe that a … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
The second day of the ARF conference opened with P&G's Marc Pritchard offering "cornerstones" needed to address the gordian knot of crossmedia measurement -- … Read the whole story
by Karlene Lukovitz
Showtime and the ad-supported tier of Paramount+ are being promoted for an introductory price of $9.99 per month; the bundle with the ad-free Paramount+ … Read the whole story
by Karlene Lukovitz
The board thanked the Wall Street Journal and other journalists for shedding "greater light" on Facebook's inconsistent decision processes. Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible … Read the whole story
by Laurie Sullivan
The self-service option complements Opera's managed services ad business, allowing small and medium-sized businesses to run native ads across its network, says Per Wetterdal, … Read the whole story
by Wayne Friedman
Two groups -- Apollo Global Management/Standard General and a group led by Byron Allen -- are reportedly bidding on Virginia-based Tegna Inc. Read the whole story
by Wendy Davis
Democratic Sen. Richard Blumenthal on Tuesday expressed optimism that he and Republican Sen. Jerry Moran of Kansas will be able to move forward with … Read the whole story
by Wendy Davis
Pennsylvana resident Ashley Popa is asking an appellate court to revive her class-action privacy complaint against ad-tech company NaviStone over its tracking technology, which … Read the whole story
by Wayne Friedman
Facebook continues to command a high level of U.S. adults as the place they "regularly" get news, at 31%. Among other social media platforms, … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
As the ongoing debate between customer retention and acquisition continues, one thing is for certain: managing the entire "customer lifecycle" is arguably one of … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Attention measurement and metrics stole the show during the first day of the ARF's annual Audience x Science Conference along with the whole topic … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The very same technology that enables willful ignorance has made more information available than ever before. Read the whole story
by Laurie Sullivan
Personalized search results have been touted by Google for some time, but now there's a tab users can click on to see them, based … Read the whole story