PolicyBlog
by Wendy Davis, Staff Writer
Journalist John Stossel alleged in a lawsuit that he was defamed by Facebook's fact-checks, which flagged one video he posted as "misleading" and a second as "partly false." Read the whole story
by Karlene Lukovitz
Disney+ sent a direct mail piece driving online sign ups for the free-trial offer to an estimated 500,000 U.S. prospects, reports a Comperemedia exec.. Read the whole story
by Karlene Lukovitz
Google is hoping to persuade the European Commission to engage in talks to settle a probe into alleged anticompetitive data practices in its digital … Read the whole story
by Wayne Friedman
DirecTV Stream, one of the newest internet-based live TV/on-demand streaming services, has spent an estimated $32.7 million in national TV advertising in the last … Read the whole story
by Wayne Friedman
The Kagan report projects $5.21 billion will be spent on originals -- around 38%. Previously, Netflix had told analysts it expected to spend $17 … Read the whole story
by Tanya Gazdik
Remi Kent joins Progressive after spending eight years with 3M and 13 years at Procter & Gamble. Read the whole story
by Wayne Friedman
Hulu placed 94% of its social impressions on YouTube. Peacock put 49% of all its sponsored impressions on Twitter. Read the whole story
by Wendy Davis
A federal appellate panel has revived the news anchor's claim that Facebook violated her right to control commercial use of her image by hosting … Read the whole story
by Laurie Sullivan
Google confirmed on Twitter that an "account outage issue" caused some ads to stop serving on Wednesday afternoon, but it has since been resolved. Read the whole story
COMMENTARY
by Colby Graff
Here are some tips to consider. For example, go beyond Facebook and Instagram to reach more consumers. Read the whole story
by Ray Schultz
FreshAddress is launching its Email Change of Address service to help companies re-engage lapsed customers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
In live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are yet to come. But the bottom line is: How do advertisers feel? Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The majority of consumers still prefer email for brand communications. But 85% have recently received a brand text. Read the whole story
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by Laurie Sullivan
The latest capability allows advertisers to retarget users of connected TV services with an automated process. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, … Read the whole story
COMMENTARY
by Joe Mandese
Nearly half of consumers say they're "unlikely to buy products or services from companies not aligned with their political views." Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Only 18% of voice-search users surveyed search for products or services -- sharply down from just a few years ago, according to The Manifest. … Read the whole story