Disney+ sent a direct mail piece driving online sign ups for the free-trial offer to an estimated 500,000 U.S. prospects, reports a Comperemedia exec.. Read the whole story

Google is hoping to persuade the European Commission to engage in talks to settle a probe into alleged anticompetitive data practices in its digital … Read the whole story

DirecTV Stream, one of the newest internet-based live TV/on-demand streaming services, has spent an estimated $32.7 million in national TV advertising in the last … Read the whole story

The Kagan report projects $5.21 billion will be spent on originals -- around 38%. Previously, Netflix had told analysts it expected to spend $17 … Read the whole story

Remi Kent joins Progressive after spending eight years with 3M and 13 years at Procter & Gamble. Read the whole story

Hulu placed 94% of its social impressions on YouTube. Peacock put 49% of all its sponsored impressions on Twitter. Read the whole story

A federal appellate panel has revived the news anchor's claim that Facebook violated her right to control commercial use of her image by hosting … Read the whole story

Google confirmed on Twitter that an "account outage issue" caused some ads to stop serving on Wednesday afternoon, but it has since been resolved. Read the whole story

FreshAddress is launching its Email Change of Address service to help companies re-engage lapsed customers. Read the whole story

If we are lucky, the conflict between Nielsen, the VAB and MRC will kill the sex/age, demo-defined gross rating point as the primary planning, … Read the whole story

Nearly half of consumers say they're "unlikely to buy products or services from companies not aligned with their political views." Read the whole story

Only 18% of voice-search users surveyed search for products or services -- sharply down from just a few years ago, according to The Manifest. … Read the whole story