Video Insider
That's why predominantly vertical ad-supported streamers like Crackle have been pushing to broaden their offerings. Read the whole story
Instagram head Adam Mosseri said in a blog post: "This will give us time to work with parents, experts, policymakers and regulators, to listen … Read the whole story
"The U.S. needs both a strong privacy regulator and a rational, comprehensive national consumer privacy law," Leigh Freund, CEO and president of the self-regulatory … Read the whole story
The new currency will create guarantees of media campaigns against customized advanced audience segments for all national TV and other media campaigns. Read the whole story
National TV on broadcast and cable networks is only expected to grow a modest 7.4% to $40 billion this year. Read the whole story
Laura Edelson of NYU's Ad Observatory project, shut down by Facebook account suspensions last month, will also ask House subcommittee to support measures protecting … Read the whole story
The findings vary by generation, but overall show marked drops in the adults planning most changes, with the exception of moving long distances. Read the whole story
Machine learning, data-driven attribution will become the default model for all new Google Ads conversion actions. The company said it will migrate many of … Read the whole story
Xandr, AT&T's advanced ad unit, says research participants estimate a 58% rise in data-driven linear TV spending over the next 12 months in the … Read the whole story
MediaCom previously worked with Bayer across 65 markets, and the consolidation adds key markets such as Germany, China and Russia as well as the … Read the whole story
- COMMENTARY
The free Market Finder platform helps SMBs expand internationally by identifying opportunities to export goods and services, diagnosing a business and evaluating how it's … Read the whole story
The company feels it is challenging Google and Adobe with a privacy-compliant, portable data product. Read the whole story
COMMENTARY"Experiential marketing" is back in the top spot of interest among marketers. Purpose-driven consumer expectations of the value they get from experiences has fundamentally … Read the whole story
Credit-card ads that trigger for queries such as brand name, card category and credit level will initially rollout in beta in the United States … Read the whole story
COMMENTARYThere was a time when most people looked forward to the two-week period in late September that heralded a new TV season. During the … Read the whole story
- COMMENTARY
Broad strokes indicators like consumer sentiment and inflation can be useful in trying to plan your ad spend. Read the whole story
COMMENTARYAscend2 CEO Todd Lebo weighs in on what's right and wrong with market research these days. He also explains how email fuels it. Read the whole story
