by Wayne Friedman
Driving this high estimate is the use of Facebook as a fundraising tool. Read the whole story
by Karlene Lukovitz
The lawsuit threatened to have potentially broad implications for entertainment companies' changing business models, as they try to juggle streaming services and the traditional … Read the whole story
by Karlene Lukovitz
The "short" extension of talks averts a blackout of more than 14 NBC networks and affiliates for YouTube TV subscribers, though the outcome remains … Read the whole story
by Wayne Friedman
MoffettNathanson Research projects ad revenue from its SVOD services will hit $2.6 billion, and $662 million for its Hulu Live TV service, this year. Read the whole story
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by Karlene Lukovitz
The Premium Video Catalog streamlines the process of buying inventory to overcome common obstacles to scaling CTV campaigns, says Xandr. Read the whole story
by Laurie Sullivan
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Many advertisers find budget behavior in Google Ads difficult to understand, especially for … Read the whole story
by Wendy Davis
The Kids Internet Design and Safety Act would prohibit website operators from recommending "unboxing" videos and other forms of influencer marketing to users under … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Our campaigns rely on social media, despite the groundswell of negative news/potential backlash surrounding these platforms. Read the whole story
by Colin Kirkland
In what appears to be an industry first, WPP is teaming with Snap to create an "AR Lab" to research and develop augmented-reality applications … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The cost per click (CPC) rose 15% compared with the previous quarter as a result of more clicks on competitive queries in the Q2, … Read the whole story
by Steve McClellan
The company spends $850 million a year on measured media, according to COMvergence. Over 30% of that spend is digital. Read the whole story
by Wayne Friedman
Typically, one or two performers share the stage for the final game of the NFL season. For the 2022 game, it's five. Read the whole story
by Laurie Sullivan
Steve Sirich, Microsoft general manager, will formally announce his last day on Thursday to pursue his passion for philanthropy. Sirich is not the only … Read the whole story
COMMENTARY
by Joe Mandese
The timing of a just-released analysis of how members of Congress use social media for themselves couldn't be better, coming as they once again … Read the whole story
COMMENTARY
by Nic Allum
When you're in-game, you are totally immersed. And that's where the opportunity lies for brands, because most gamers block ads and delete cookies. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
You can make a lot of money in digital home products and services, but controlling the TV provides critical leverage to getting it. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Yes, it's got a library and the "OK" push is good. But is it enough? Read the whole story