by Karlene Lukovitz
Kelly Campbell is reportedly in talks for a leadership role at Peacock. Read the whole story
by Karlene Lukovitz
Streaming video/OTT is forecast to see the biggest 2022 gain - up 18.5%, to $21.3 billion - more than twice as large as broadcast … Read the whole story
by Joe Mandese
The move follows the ouster of former president Kym Frank earlier this year. Geopath, the U.S. ad industry's de facto currency for out-of-home media … Read the whole story
by Wendy Davis
The FTC may consider restricting "surveillance advertising" by requiring companies to limit the amount of data they collect about consumers, Commissioner Rebecca Kelly Slaughter … Read the whole story
by Laurie Sullivan
Security experts tracking the Facebook, Instagram and WhatsApp outages say they could have been triggered by a configuration error or could be the result … Read the whole story
by Wayne Friedman
Extreme Reach's CTV business continues to be a growing channel, accounting for 35% of overall digital video ad impressions in Q2 2021. Read the whole story
by Laurie Sullivan
Performance advertisers can now, for the first time, take advantage of YouTube on CTV to drive and measure conversion through the expansion of Video … Read the whole story
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by Karlene Lukovitz
The partnership is designed to provide easy access to ad inventory across Redbox's AVOD and FAST streaming services. Read the whole story
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by Wendy Davis
The FTC's amended monopoly complaint "rests on guesswork rather than facts," Facebook argues in court papers filed Monday. Read the whole story
by Joe Mandese
Marketers based in China now account for as much as $10 billion in advertising buys on Facebook, according to a GroupM Business Intelligence analysis … Read the whole story
by Ray Schultz
Group calls the project the largest investigation in journalistic history. Read the whole story
by Ray Schultz
"Google, Facebook, this is the end my friends, digital world war has begun," one Gmail user wrote. Complaints peaked around 5 p.m. EST Monday … Read the whole story
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by Wendy Davis
Privacy advocate and technologist Ashkan Soltani has been tapped to serve as executive director of California's new privacy protection agency. Read the whole story
by Laurie Sullivan
The placements offer video advertisers a brand-safe environment and give NBC Sports the ability to recommend and promote its own content and initiatives. The … Read the whole story
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by Richard Whitman, Columnist
That's according to a new forecast by Zenith that reports spending in the home appliance category will reach nearly $5 billion. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The IAB Tech Lab Cryptographic Security Foundations Working Group last week released the second version of its ads.cert framework to improve transaction transparency in … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics. Read the whole story