Netflix currently has high saturation among the older demographic, particularly in the U.S. But it may have a tough time keeping them in the face of cheaper competitors that offer … Read the whole story
"This suit seeks to hold Facebook liable as a result of content provided not by Facebook, but by various advertisers," Facebook writes in a … Read the whole story
A Google TV update will make Google's TV platform more useful for everyone in the home, and easier for advertisers to target relevant advertisements. Read the whole story
While smartphones will remain the dominant device for these purchases, smart TV will play an increasingly important role in helping to monetize digital assistants … Read the whole story
In a deal with NewsGuard, Bright will launch later this year in the U.S. and U.K. Read the whole story
Also the agency has added Chrissie Mealy as managing director, paid media, overseeing its flagship Kansas City office. Read the whole story
Oliver skewered the parent company of his own show's network after last week's Reuters report about AT&T's relationship with right-wing TV network OAN. Read the whole story
The streamer showcases thousands of trailers for streaming series, movies and sports on major streams and broadcast nets, then directs viewers to them. Read the whole story
DRMetrix says inventory can "cover up" nationally sold TV inventory by cable networks. Read the whole story
Podcasting will be a billion-dollar advertising medium, and savvy brands will tune in. Read the whole story
Email is second only to the product page itself as the channel for reporting inventory issues, Digital Commerce 360 reports. Read the whole story
Contextual targeting of advertising is making a comeback as marketers become more mindful of brand safety. Read the whole story
The two are inextricably linked with upcoming cookieless and device identity-less changes, which is why marketers are reading about the terms. Read the whole story
Editorial decisions about what content is permissible on social media platforms are best left to the platforms themselves -- even if their standards appear … Read the whole story
1-800-Flowers.com launched a gifting site and platform that allows companies to gift products for programs and virtual events, supporting remote work as more organizations … Read the whole story
The humorous campaign for French independent energy provider ekWateur focuses on awareness, branding and performance to encourage people to switch to renewable energy. Read the whole story