Social Media Insider
by Fern Siegel
When Facebook resumed operations after a six-hour outage, it was an opportunity to examine our fixation and, in some cases, addiction, to the social network. Read the whole story
by Karlene Lukovitz
The converged-TV study also finds that investing at least 10% of impressions in streaming within converged linear/CTV campaigns tends to maximize incremental reach. Read the whole story
by Laurie Sullivan
IAB Tech Lab on Wednesday released id-sources.json to help increase transparency around the use of ID solutions as the ad industry prepares to transition … Read the whole story
by Karlene Lukovitz
But consumers in five other countries now use apps for at least five hours per day, reports App Annie. Read the whole story
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by Wendy Davis
Google claims the "Fortnite" game developer attempted to bypass Google Play store payment policies. Read the whole story
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by Laurie Sullivan
Consumers prefer to do business with companies that make authentication safe and simple and safe, according to 81% of consumers surveyed by CMO Council … Read the whole story
by Tanya Gazdik
The top five brands by spend in September 2021 were Toyota, Chevrolet, Hyundai, Kia and Ford. Read the whole story
by Sarah Mahoney
One survey also finds people intend to spend generously, with predictions of an 8.9% increase in sales in November and December. Read the whole story
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The COVID-19 pandemic led more U.S. consumers to spend time playing video games to help occupy their time during restrictions on public gatherings. About … Read the whole story
by Steve Ellwanger
"Merchants pay only for orders placed via their ad and not for ad clicks or impressions," a DoorDash rep tells Marketing Daily. Read the whole story
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by Richard Whitman, Columnist
A new study from Accenture Interactive analyzes a handful of behaviors that helped a small group of marketers thrive during the turmoil wrought by … Read the whole story
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by Wendy Davis
The father of a journalist killed on the air is urging the FTC to investigate Facebook for allegedly allowing videos of her murder to … Read the whole story
by Colin Kirkland
The platform will transform the content a brand provides into an AR experience. Brands can add storytelling, social, promotional content and sell directly from … Read the whole story
by Les Luchter
Company defended its efforts toward eliminating Canadian deforestation, despite criticism from shareholders and the Natural Resources Defense Council. Read the whole story
by Laurie Sullivan
Mobley comes to Zeta with more than 26 years of experience in general technology and more than 22 years of experience in marketing and … Read the whole story
by Steve McClellan
Kennedy co-founded Wieden+Kennedy in 1982 with Dan Wieden. Over time the agency became one of the world's most celebrated advertising agencies. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Almost 80% of ecommerce brands have no personalization on their sites and 62% cannot handle demand surge, Coleman Parkes reports. Read the whole story
by Ray Schultz
Some data is leaked intentionally by employees, and some by mistake. Suppliers also cause problems, Egress reports. Read the whole story