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While concerns about the highly infectious Delta variant of the coronavirus have weighed on recent sentiment, consumers are still feeling better than they have … Read the whole story
by Wendy Davis
The FTC is warning hundreds of advertisers and agencies that running fake testimonials, as well as failing to disclose payments to influencers, could result … Read the whole story
by Joe Mandese
GroupM's MediaCom has tapped Publicis vet Justin White as global client president in the U.S., a joint position he shares with New York-based Kristin … Read the whole story
by Laurie Sullivan
DoorDash wants to increase its ad offerings to better compete with Instacart and Uber Eats. The company this week launched an ad platform for … Read the whole story
by Karlene Lukovitz
The union representing film and TV crew workers announced they will strike on Oct. 18, shutting down productions across the U.S., unless they reach … Read the whole story
by Karlene Lukovitz
The series that has blown past all previous Netflix series in viewers was only available for two weeks before the end of Q3, but … Read the whole story
COMMENTARY
by Fern Siegel
The news is part of Fandango's overall expansion. In August, Fandango merged its on-demand platforms, Vudu and Fandango Now. The new Vudu service claims … Read the whole story
by Joe Mandese
The COVID-19 pandemic has accelerated consumer acceptance of marketing technology, according to findings of a just-released study by the American Marketing Association. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A new entrepreneur-competition show premiering Thursday will try to integrate live sales of entrepreneurs' products into the show. Read the whole story
COMMENTARY
by Jon Last, Columnist
Incessant pursuit of fan growth and an obsessive focus on younger generations have put us at a crossroads in how sports content is being … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The shopping ecosystem became increasingly complex during the past year. Navigating this landscape can be daunting. Read the whole story
by Wendy Davis
A recent ruling that revived Devin Nunes' defamation lawsuit over a tweet "would allow public officials to silence critical press coverage by using blanket, … Read the whole story
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by Laurie Sullivan
The group will provide an extensive portfolio of omnichannel advertising services designed to put brands sold through its stores and online at the forefront … Read the whole story
by Todd Wasserman
The Group is called Meet The People and it is headed by Tim Ringel the former Global CEO of Interpublic's Reprise. It has financial … Read the whole story
by Colin Kirkland
The new mobile lens features a new AR technology called volumetric video, which records video in 3D, allowing performers to be captured three-dimensionally in … Read the whole story
by Steve McClellan
The company now expects to generate organic revenue growth of between 8.5% and 9% for the full year versus 2020 and 2% better than … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Consumers welcome email messages from brands they shop with or plan to shop with. But many are also opting in for texts, Plivo Messaging … Read the whole story