Amazon's first global, integrated ad campaign to promote its advertising business reveals a subtle yet powerful change. Read the whole story

Thanks to wider use of sophisticated brand suitability and risk prevention strategies, brand risk for desktop display campaigns dropped by 2.4 points in the … Read the whole story

A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it. Read the whole story

Federal judge dismissed allegations the company dupes consumers by claiming to sell online videos, but retaining right to revoke access to the material. Read the whole story

Dubbed Arcadia -- emphasis on the "AR" -- the studio will have specific "clients of record," but will also take on additional "opportunistic projects." Read the whole story

Intent data also show agencies reading up on "brand safety" to achieve business goals, protect ad spend and avoid the "bad bots." Read the whole story

"When it comes to holding Big Tech monopolies accountable, time is of the essence," dozens of digital rights groups say in a letter to … Read the whole story

Acceptance of technology has increased vs. 2019, but shoppers still have concerns, AMA-NY reports. Read the whole story

Initiative is a media agency first partnership with the National Minority Supplier Development Council. Read the whole story

First-party data company System1 in 2018 acquired privacy- and security-focused companies and made a majority investment in Total AV in 2018. Read the whole story