by Laurie Sullivan
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutions that its developer team built to support brands. Today the focus turns … Read the whole story
by Karlene Lukovitz
Despite a slight ad revenue decline vs. Q2, its PR nightmare and antitrust probes, Facebook's stock rose 2%, and the company pleased investors by … Read the whole story
by Colin Kirkland
A series of internal documents recently leaked by Francis Haugen show Facebook is running internal tests that question the core elements of its platform. … Read the whole story
by Steve McClellan
This practice combines the group's addressable media offering with Hogarth's content creation capabilities. It's designed to help clients deliver more data-driven, personalized ads to … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
There have been only two instances, more than 20 years apart, when Nielsen was forced to completely overhaul how it reported television audiences - … Read the whole story
by Wayne Friedman
Nielsen says the deal with its digital content ratings service will allow publishers to measure content on Roku's U.S. accounts starting with data from … Read the whole story
by Wendy Davis
Republican lawmakers are asking the companies for internal research related to their products' effect on the mental health of children and teens. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Everything seemed so audacious and brashly hopeful, like ideological optimism just might rewrite the corporate rulebook. Read the whole story
by Wendy Davis
"The Supreme Court declared the internet is our 'modern public square,' and Google is the square's esseential communications network," lawyers for J.D. Vance and … Read the whole story
by Laurie Sullivan
Nearly 45% of consumers do their mobile shopping in bed, according to survey data released Monday. About 27.6% said they shop from their mobile … Read the whole story
by Laurie Sullivan
Malik Ducard spent a decade at YouTube, most recently spearheading the creation of content development funds, and helped to lead Google's and YouTube's response … Read the whole story
by
Consumers have mixed attitudes about online advertising, with many people expressing concerns about privacy. More than two-thirds (69%) of people worldwide said they’re happy … Read the whole story
COMMENTARY
by Drew McLellan
By taking the time to understand what values and expectations guide internal behaviors, you can strengthen the outward image you portray. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Old enemies sales and marketing now get along -- but salespeople face challenges in executing account-based marketing, Conversica reports. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Patrick McLean, CMO of Walgreens, provided a roadmap that was both surprising and inspirational at the DPAA conference. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The "normal" TV advertising market -- full of double-digit price increases, on the cost-per-thousand viewers -- may not really be back to normal. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Reddit's growth in Germany rose 47% this past year vs. the prior year. Germany now is home to the company's fifth-largest user base. The … Read the whole story