DSP and SSP platforms will add ACR viewing habits data from TVs worldwide that use the VIDAA operating system. Read the whole story
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutions that its developer team built to support brands. Today the focus turns … Read the whole story
Despite a slight ad revenue decline vs. Q2, its PR nightmare and antitrust probes, Facebook's stock rose 2%, and the company pleased investors by … Read the whole story
A series of internal documents recently leaked by Francis Haugen show Facebook is running internal tests that question the core elements of its platform. … Read the whole story
This practice combines the group's addressable media offering with Hogarth's content creation capabilities. It's designed to help clients deliver more data-driven, personalized ads to … Read the whole story
There have been only two instances, more than 20 years apart, when Nielsen was forced to completely overhaul how it reported television audiences - … Read the whole story
Nielsen says the deal with its digital content ratings service will allow publishers to measure content on Roku's U.S. accounts starting with data from … Read the whole story
Republican lawmakers are asking the companies for internal research related to their products' effect on the mental health of children and teens. Read the whole story
Everything seemed so audacious and brashly hopeful, like ideological optimism just might rewrite the corporate rulebook. Read the whole story
"The Supreme Court declared the internet is our 'modern public square,' and Google is the square's esseential communications network," lawyers for J.D. Vance and … Read the whole story
Nearly 45% of consumers do their mobile shopping in bed, according to survey data released Monday. About 27.6% said they shop from their mobile … Read the whole story
Malik Ducard spent a decade at YouTube, most recently spearheading the creation of content development funds, and helped to lead Google's and YouTube's response … Read the whole story
Consumers have mixed attitudes about online advertising, with many people expressing concerns about privacy. More than two-thirds (69%) of people worldwide said they’re happy … Read the whole story
By taking the time to understand what values and expectations guide internal behaviors, you can strengthen the outward image you portray. Read the whole story
Old enemies sales and marketing now get along -- but salespeople face challenges in executing account-based marketing, Conversica reports. Read the whole story
Patrick McLean, CMO of Walgreens, provided a roadmap that was both surprising and inspirational at the DPAA conference. Read the whole story
The "normal" TV advertising market -- full of double-digit price increases, on the cost-per-thousand viewers -- may not really be back to normal. Read the whole story
Reddit's growth in Germany rose 47% this past year vs. the prior year. Germany now is home to the company's fifth-largest user base. The … Read the whole story