COMMENTARY
by Karlene Lukovitz
By 2023, Hulu and YouTube will still be the top two platforms by CTV revenue, but Roku, Pluto TV and Tubi will have eaten … Read the whole story
by Laurie Sullivan
Facebook CEO Mark Zuckerberg on Thursday announced the change of the company's direction and name, offering a detailed vision of the metaverse -- an … Read the whole story
by Wayne Friedman
Ad revenues grew 73% -- mostly driven by the Tokyo Olympics, but also due to higher pricing as well as ad revenue from streaming … Read the whole story
by Wayne Friedman
Nielsen now says many of its panel maintenance issues have been resolved. Its national TV panel has built up to its pre-COVID levels -- … Read the whole story
by Joe Mandese
"The problem is that the podcast industry is measuring prior to when we would ordinarily consider a good measurement position," the MRC said. Read the whole story
by Laurie Sullivan
Uberall partnered with The Transparency Company, which uses AI to find fake reviews, analyzing 4 million store reviews on Google, Facebook, Yelp, and TripAdvisor. … Read the whole story
by Wendy Davis
Google hopes the Supreme Court will nix a lawsuit by investors who say they were misled by the company's failure to disclose a data … Read the whole story
by Ray Schultz
App sellers can ask for email addresses as long as the request is optional, the new contract says. Read the whole story
by Colin Kirkland
In its latest AR experiment, Snap has partnered with Verizon, Google, and Disney to produce a series of exclusive Snapchat AR lenses featuring "groundbreaking, … Read the whole story
COMMENTARY
by Brad Adgate, Op-Ed Contributor
Virtually every part of the ad industry has been impacted by Big Data, with the exception of TV audience measurement. That will soon change. Read the whole story
COMMENTARY
by Joe Mandese
Why anyone would want to live in a virtual simulation, much less one of Zuckerberg's making, is beyond me. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Anyone who lived through the1960s and early 70s might have found Mark Zuckerberg's presentation on the company's new direction a little trippy. On Thursday, … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Linear isn't going away any time soon, and the implications are significant. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Not only are the two businesses generating different types of revenue, but they have fairly different content. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Retailers err by basing emails on spending patterns, two professors write in "Harvard Business Review." Read the whole story