Omnicom Media Group wants industrywide adoption of its recommended remedies for "fundamental flaws and gaps" in infrastructure that threaten to suppress CTV advertising's rapid … Read the whole story

HBO Max and Discovery+ may be offered as a bundle until the two services can be integrated into a single platform. Read the whole story

Netflix says all that is needed is a current subscription. The games have no advertising, no additional fees and no in-app purchases. Read the whole story

The SVOD's average revenue per user was about $3.56 in Q3 -- considerably short of the $7 to $8 ARPU NBCU said would bring … Read the whole story

Much of this decline was expected after a big 2020 presidential year. Read the whole story

Microsoft Advertising in its latest product updates focuses on automating repetitive tasks and an integration with Google, so marketers can focus on creative and … Read the whole story

The newly created position will expand Orthman's responsibilities to encompass brand, marketing and social for the global Infiniti business. Read the whole story

Twitter is pressing a federal appeals court to revive claims that Texas Attorney General Ken Paxton violated the First Amendment by launching an investigation … Read the whole story

The good news is concerns about the economic recovery and supply-chain issues are not impacting agencies. The bad news is there's not catalyst for … Read the whole story

Growing scrutiny of social-media companies has made consumers worldwide more aware of how their personal data is harvested for targeted advertising. The Cambridge Analytica … Read the whole story

Consumers often agree to boilerplate terms and conditions without reading them. But what if they actually wanted to? Read the whole story