Mobile Insider
In a recent survey from Branded Research, 50% of Americans said they regularly use their mobile phones to watch streaming TV. Read the whole story
Roku said its set-top player revenue was down 14% to $97.4 million versus Q2 2021. Read the whole story
While missed ad opportunities and ad start times declined, buffering and picture quality worsened somewhat in the quarter. Read the whole story
Spending growth for paid search, paid social and retail media advertising slowed in the third quarter from the second quarter. Yearly gains were measured … Read the whole story
Media ad budgets in 2022 are expected to increase 13% compared vs. the prior year, according to media buyers and brands participating in a … Read the whole story
With podcast ad spending projected to surge 32% this year, advertising/marketing will be the fastest growing source of audio media revenue this year, outpacing … Read the whole story
Dun & Bradstreet Holdings went on an acquisition spree, and on Thursday announced it has entered into definitive agreements to acquire two data companies. Read the whole story
Advertising revenues at streamers Pluto TV and Paramount+ grew 48% to $531 million, with subscription revenues up 79% to $548 million. Read the whole story
Adobe announced a collaboration with The Walt Disney Company on Thursday as part of an effort to address the growing talent gap in the … Read the whole story
The top five brands by TV ad impressions were Hyundai (2.5B), Ford (2.4B), Lexus (2.3B, Nissan (2.0B) and Toyota (1.9B). Read the whole story
Marketers also say that this is their most challenging time of year, Contentsquare reports. Read the whole story
Advertising revenue was $1.1 billion, versus $969 million in the third quarter of 2020. Read the whole story
Sinclair has been plagued by new virtual pay TV providers dropping or not making deals with its RSNs. Read the whole story
The former Google Chairman/CEO warns that the AI of the future will be much more powerful than today, with the ability to manipulate people … Read the whole story
- COMMENTARY
Ads often target people who see them anyway, so finding consumers and turning them into customers could help to reduce budgets and increase conversions. … Read the whole story
"Privacy does not end at state lines and Americans deserve better than a patchwork of different and conflicting state laws," Reps. Cathy McMorris Rodgers … Read the whole story
Clearview AI's practices "fall well short of Australians' expectations for the protection of their personal information," Australian regulator Angelene Falk said. Read the whole story
- COMMENTARY
A host of social, economic and health issues have revamped the mindset of this group, already struggling to define their own cultural and social … Read the whole story
