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Disney is also making nice with its box-office partner AMC by sponsoring discounted "surprise" screenings of movies at 200+ AMC theaters Nov. 12-14. Read the whole story
Nielsen One was characterized as a "streaming-first orientation" because of increasing demand from advertisers. Read the whole story
The company is in talks with national TV networks to use Comscore measurement as currency, CEO Bill Livek told investors in Q3 earnings call. Read the whole story
Long-time media industry researcher Jane Clarke is retiring as managing director of CIMM. Consultant Jon Watts is succeeding her. Read the whole story
Total revenue for the demand-side platform was up 39% to $301.1 million in its third-quarter period. Read the whole story
The growth of CTV media deals may be having a major effect on business in terms of pricing and when to place messaging. Brand … Read the whole story
The report, "Data Capitalism + Algorithmic Racism," however, provides policy recommendations to solve the problem. Read the whole story
Streaming revenues is the only home entertainment consumer spending category to show gains this year. VOD has declined. Read the whole story
Discovery is working to align its technology platform with HBO Max -- which will include an ad-supported offering, co-marketing with HBO Max and distribution … Read the whole story
Tech changes come with new terminology, technical jargon and an "alphabet soup" of abbreviations. Read the whole story
Facebook can proceed with claims that the Israeli company NSO Group hacked WhatsApp, a federal appellate court ruled Monday. Read the whole story
Judge decided that Rise Brewing would likely prevail on its claim of consumer confusion "particularly because of the similarity between the two marks." Read the whole story
Robert F. Kennedy Jr. and other vaccine critics sued Sen. Elizabeth Warren for allegedly violating the First Amendment by urging Amazon to stop promoting … Read the whole story
COMMENTARYArtificial intelligence for IT operations, or AIOps, rose dramatically this week. Read the whole story
- COMMENTARY
Ad guru Donnie Deutsch says the spending bill is really an economic bill - and needs the right phrasing to promote it. Read the whole story
COMMENTARYEvery marketer working with data to run campaigns should know something about Microsoft's SQL language built to manage and store information, says Steven Urgo, … Read the whole story
COMMENTARYEmail and mobile marketing have both been disrupted by privacy moves by Apple, a Branch executive says. Read the whole story
COMMENTARYIt doesn't seem all that long ago that TV content and commercials flipped a switch and went into COVID-19 overdrive seemingly overnight. Read the whole story
