Are people using more social media because they are lonely? Or do they get lonelier and more anxious when they see curated bios of others? Read the whole story
ViacomCBS will also access a broad range of Twitter marketing features, from live video and real-time highlights to Twitter Moments. Read the whole story
Meta, the parent company of social media platform Facebook, said on Tuesday it plans to eliminate ad targeting with promotions based on peoples' interactions … Read the whole story
FuboTV's revenue rose 156% to $156.7 million. The company trimmed its net loss, but it was still more than what analysts expected. Read the whole story
Vizio says there were fewer smart TV shipments to retailers -- down 36% to 1.4 million vs. the third quarter a year ago. Read the whole story
Vimeo is expanding its offerings via Wirewax, which lets marketers and other non-technical creatives make videos shoppable and linkable to outside content; and Wibbitz, … Read the whole story
The experience includes 3D animations that aim to educate customers about Ford's new all-electric pickup truck. Read the whole story
Almost half of consumers claim their household economies have improved, and more are shopping and banking online. Read the whole story
The combined capabilities will enable integrated brand safety and contextual optimization for campaigns across CTV and social walled gardens, says DV. Read the whole story
Changes in data strategies have led many brands to increase their media spending on streaming platforms, as well as consider privacy policies. Read the whole story
In-theater advertising remains soft for NCM in its Q3 period, partly due to slower-than-expected movie-theater recovery. Revenue hit $31.7 million, up $6 million YoY. Read the whole story
In the survey, Facebook users' responses tended to be quite similar to those of "all adults" and "all voters." Read the whole story
Audigent, the cookieless identity platform, today launch a data product through a partnership that gives marketers access to TransUnion's audiences for data curation and … Read the whole story
Reeves is joining Essence after serving as managing partner at Courageous, where he consulted with Amazon, J&J, Hasbro and others on strategy, brand, creative … Read the whole story
Omnicom commerce agency TPN has promoted Cheryl Policastro to Chief Strategy Officer. Policastro joined TPN in 2016 as vice president, planning & perspectives, focused on … Read the whole story
WhizzCo, the Israel-based company that allows publishers and advertisers to work with multiple vendors simultaneously, today will launch an in-stream video offering that supports … Read the whole story
The tactic-by-tactic measurement model tries to say that one touch is more valuable than the next, but maybe it's the mix we should be … Read the whole story
Rapid and accurate audience measurement is the gold standard of accountability for any medium or media owner -- but how possible is it? Read the whole story