by Karlene Lukovitz
Michael Nathanson sees Roku having to maintain competitive spending levels while seeing declining revenues, and sees overall video advertising slowing due to consolidation of … Read the whole story
by Colin Kirkland
Snap Inc.'s newest ad product allows brands to purchase all video ad formats in a single ad set, enabling advertisers to optimize their campaigns … Read the whole story
by Wendy Davis
Kanter, known as a Google critic and proponent of aggressive antitrust enforcement, will lead the federal government's pending antitrust lawsuit against Google, which accuses … Read the whole story
by Steve McClellan
Essence is a long-time incumbent, having handled digital media planning and buying for the company for over a decade. Traditional media chores have been … Read the whole story
by Wayne Friedman
Netflix believes engagement -- measured by hours viewed -- is its best indicator of popularity and satisfaction, which it adds is "important for retention … Read the whole story
by Laurie Sullivan
Yelp launched two ad units Tuesday -- Sponsored Collections, which allows brands to promote local businesses that may sell or serve products, and Seasonal … Read the whole story
by Karlene Lukovitz
A strike has been officially avoided--but the ratification passed by just 56% of union delegates, and the popular vote was even closer. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
"To support converged TV initiatives, the need for holistic, cross-platform measurement has never been greater," says the cross-platform TV measurement company's CMO. Read the whole story
by Wayne Friedman
Samba TV saw revenue rise for the most recent nine-month period to $82.8 million. Read the whole story
by Ray Schultz
Apple's Mail Privacy Protection does not kick in when emails are viewed or previewed on an Apple Watch. Read the whole story
by Joe Mandese
Buckley, who joins from Dstillery, has decades of experience in both traditional and digital media sales, including top jobs at Business Insider, Time Inc., … Read the whole story
by Wendy Davis
A Dept. of Agriculture policy that could encourage rural broadband providers to follow net-neutrality rules is drawing praise from some Senate Democrats, but criticism … Read the whole story
by Laurie Sullivan
Google partnered with U.S. Black Chambers for the second year to reimagine Black Friday as Black-Owned Friday, a day to search, shop and support … Read the whole story
by Wendy Davis
Facebook duped investors by misrepresenting its policies regarding "misinformation" and "harmful content," Ohio Attorney Gen. Dave Yost alleges in a securities fraud lawsuit against … Read the whole story
by Wayne Friedman
Cryptocurrency marketer Crypto.com has bought the naming rights to Los Angeles' Staples Center. Official branding will also be placed in all venues and areas … Read the whole story
by Laurie Sullivan
Pinterest on Tuesday began demonstrating its technology strengths with the announcement of an in-house experimental products team it calls TwoTwenty. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The McKinsey report lists the strategies that brands can use to understand their customers. Most of them can be accomplished with email. Read the whole story

COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Sequent's Jim Spaeth reminded us of the importance of "net present value" in understanding long-term effects. Read the whole story